E-commerce Marketing: 5 Expert Strategies to Boost Your Online Store
November 10, 2023 / E-COMMERCE MARKETING
Imagine you’re watching your favorite shows on Netflix, or maybe you’re freelancing on a platform like Upwork. Or, think about ordering pizza online or even getting your favorite pop culture merchandise delivered right to your doorstep. Well, guess what? That’s all part of ecommerce.
E-commerce is an advanced technology that has revolutionized the way we conduct business and engage with services. It is used to refer to online shopping of products or taking advantage of digital services. E-commerce is basically the process of buying and selling goods and services over the Internet. In a fast-paced digital world, the trend of online shopping continues to surge. As a result, many businesses are shifting towards online shopping and digital services, keeping traditional ways aside. Whether it’s retail, entertainment, healthcare, travel, finance, education, or real estate, e-commerce is bringing a new era of commerce in the digital world. Therefore, many businesses are considering e-commerce marketing to boost their online stores. As easy as this may sound, it’s not in reality. You may need expert strategies to make your e-commerce marketing campaign successful in elevating your digital services or products.
Now, what is this e-commerce marketing (this question must be revolving in your brain)
There’s no need to search ‘e-commerce marketing’ on your device; our detailed blog post will inform you of this. Alongside, this blog post also introduces you to five of the expert strategies for e-commerce marketing, making your online store reach new heights.
What is E-commerce Marketing?
Can we ask you one question? What does the word ‘marketing’ mean?
To promote or advertise any service, individual, organization, and product
So, now add, E-commerce + Marketing, and explain its meaning
We know you got the answer. Still, let’s just tell you in simple words.
E-commerce marketing refers to the strategies and tactics used to sell and promote any specific business, service, or product. It mainly aims to drive traffic to an e-commerce website, engaging potential customers and ultimately converting them into buyers.
5 Proven E-commerce Marketing Strategies: Boosting Your Digital Business
Strategy #1: Optimize Your Website for Conversions
Suppose you have a jewelry business, and for the past few months, your website has been experiencing a good amount of website traffic; still, hardly someone is purchasing the products online. Where does the problem lie?
The problem lies in your website. Your ecommerce website should be optimized in such a way, that effectively turns visitors into customers. To make this optimization possible, you need to make the following changes to your e-commerce website.
User-Friendly Design: A clean, organized, and intuitive website design, allowing visitors to navigate the products easily.
Mobile Optimization: Ensure your website is fully responsive and offers a seamless experience on smartphones or tablets.
Fast Loading Times: In this fast-paced world, no one will wait longer than one minute for your website to load. So, make sure your website loads quickly.
Clear CTAs: At the end of any type of content, use compelling and clear CTAs (calls to action) such as ‘Add to Cart,’ ‘Buy Now,’ or ‘Sign Up.’
An Engaging and Conversion-Friendly Environment = Higher Sales and Customer Satisfaction
So, ensure your website to fully optimized to foster e-commerce marketing campaigning.
Strategy #2: Invest in Creating Original Content
Content marketing is one of the effective strategies for marketing any service and product. And the significance of content marketing in e-commerce marketing is no different. In every marketing campaign, content is known as the ‘KING.’ So, create original, high-quality, and engaging content that correctly indicates the motive and aim of the business to its target audience. Moreover, ensure your content is creative and easy to understand. Following are the essential details of writing original content for ecommerce marketing.
Mystery Tip No.1:
Write original content (not Plagiarized) for main site pages (Homepage, About Us, Policies, etc.). Also, ensure the content is written as per the required space of the website layout.
Mystery Tip No.2:
Write informative and creative product descriptions, including catchy lines, such as
BEST SELLING PRODUCT OF LATEST COLLECTION or YOUR ULTIMATE LOCKSMITH SERVICES
Indulging these unique and compelling lines in the product description increases the impact of your business on the audience.
Mystery Tip No.3:
Create a different page with the name ‘Blog Page’. On this page, publish original blog posts to attract new audiences.
Ensure the content you’re publishing on your e-commerce website is plagiarism-free since Google SERP allows only original content to rank.
Strategy #3: Utilize Social Media Advertising
In the 21st-century modern world, social media has the ability to transform any individual or business’s life. It is the biggest platform to advertise or promote any type of product, service, brand, or business.
Take an example of fashion brands; they specifically publish high-quality videos and photos of house ambassadors and models to promote the brand.
So, use popular social media platforms like Facebook, Instagram, and Pinterest to promote your products or services effectively. Post regular videos and images related to the brand or business, and if all things go well, your video will get on the trending list, making your business reach new heights. However, ensure you’re creating content for specific groups of people based on factors like demographics, interests, and behavior.
Strategy #4: Implement SEO Strategies
Many e-commerce businesses understate the use of SEO in elevating their online business. But it’s time to change yourself. Consider implementing effective SEO practices to help your e-commerce website rank higher in SERPs (Search Engine Results Pages). Use the following tips to get SEO benefits for your e-commerce business.
SEO Tip No.1:
Find relevant keywords on specific products or businesses and include these keywords in your website content and marketing descriptions.
SEO Tip No.2:
Make backlinks of all published content on different websites to boost organic website traffic.
SEO Tip No.3:
Embed high-resolution images of products or services with descriptive file names and alt tags on your website.
SEO Tip No.4:
Showcase user-generated reviews and ratings to build trust in your business among visitors.
SEO Tip No.5:
Use Canonical tags to resist duplicate content issues.
SEO Tips No.6:
Share your content regularly on different social media platforms to improve your website’s visibility in search engines.
By implementing these SEO techniques, your website can improve its visibility and organic traffic.
Strategy #5: Email Marketing
Email marketing is another powerful strategy to boost e-commerce marketing efforts. It acts as a direct channel to promote sales, discounts, and exclusive offers to your audience, encouraging repeat purchases. Moreover, you can suggest products or services based on a customer’s browsing or purchase history, increasing the likelihood of upsells.
Unlike traditional advertising techniques, email marketing is relatively low-cost and offers a high ROI (Return on Investment) when executed effectively. Implement the following mentioned effective email marketing techniques for e-commerce.
Technique No.1: Segmentation
What does ‘Segmentation’ mean?
So, divide your email list into segments based on factors such as purchase history, demographics, and engagement level. By doing so, you can send targeted content to different groups of subscribers.
Technique No.2: Abandoned Cart Emails
Many times, if customers like any product, they select ‘Add to Cart,’ leaving the purchasing method incomplete. So, send automated emails to users to buy the added product.
Technique No. 3: Personalization
How many of you ignore emails written in a technical and professional way? Many! It’s because, in this fast-paced world, we would prefer doing something else rather than reading long technical messages from some brand.
So, ensure, your tailored emails address subscribers by their name and add some informal slang, making them curious about new products.
Best Ecommerce Marketing Tools: Helping You in Implementing Expert Strategies Easily
Tool #1: MailChimp
Mailchimp is a popular platform allowing businesses to create, send, and analyze email campaigns.
Tool #2: Semrush
This all-in-one marketing tool allows you to do keyword research, gain on-page optimization suggestions, and make an SEO strategy.
Tool #3: Google Analytics
This tool provides valuable insights into website traffic, user behavior, and conversion tracking.
Tool #4: Shopify
It is a popular e-commerce platform for managing, marketing and building online stores. Moreover, it provides features for SEO and social media integration.
Tool #5: Iconosquare
This tool can help you in Instagram marketing campaigns.
Tool #6: Canva
Canva is the most reliable tool for photo editing, short video creation, and social media posts.
Tool #7: Partial.ly
This tool offers you flexible manual payment options.
In a digital landscape, the surge in the popularity of online shopping is an eye-opener, poising a big revolution incoming. To some extent, the revolution has started as many businesses are setting up their online stores to take advantage of this trend. It is easy to set up an e-commerce business, but you may find it challenging to earn profit from this. That’s when e-commerce marketing steps in. E-commerce marketing is capable of taking your business from bottom to top. Implement expert e-commerce marketing, such as creating original content, leveraging email marketing, implementing SEO techniques, optimizing websites, and using social media advertising to take your online business to new heights. In the journey of doing effective e-commerce marketing, consider using tools such as MailChimp, Canva, Iconosquare, Shopify, Google Analytics, Semrush, and Partial.ly for hassle-free campaigning. If you don’t want to spend extra hours on elevating your business through e-commerce business, consider Deftsoft. With over 17 years of experience, Deftsoft provides the best e-commerce marketing services. So, don’t think much, contact Deftsoft for effective e-commerce marketing and open the doors for extra profit and countless opportunities for your business.