Out of 10 patients that visited your dental clinic today, how many booked their appointment online? No one, right? Now, picture this: if 10 customers can visit your clinic without using Google, then how many new leads would you generate if customers find your business online?
The increase in the bookings via your dental website is only possible if your website appears on Google when someone types "dentist near me". This is where dental SEO can come to your rescue. Through SEO, you can push the dental website higher on search engine results, drive more traffic to the website and get new patients.
In 2022, dentists can no longer afford to ignore SEO. Want to grow your dental practice and increase the flow of customers? Deftsoft, the leading SEO agency in India, will help you out! Our SEO team has sound expertise on the topic and uses innovative tools to increase your website rankings.
But, before we start, let’s dig a little into the basics-----
The main reason dentists invest in SEO is that it's an effective way to attract new patients. But, trust us, there is more to unpack here! SEO is the backbone of modern online marketing strategy for dentists. Through SEO, your website will rank higher on search results, and thus you get a better chance to generate more clicks and attract visitors. In dental SEO, we optimize on-site and off-site elements that search engines use to evaluate site context and authority.
The same principle that applies to other SEO campaigns applies to dental SEO as well. In dental SEO, the key SEO variables that need attention to boost ranking on the SERP include:
Have you ever thought about why people click on the top 5 search results in Google? Because people believe that dentists that appear at the top are better than others. To gain this trust and credibility, dentists have to invest in SEO. The higher you rank on the top 5 suggested results page, the more you will gain trust and credibility. And, the more people click, the more Google will consider you as a credible source and push you to the top results.
Through SEO strategies, you can improve the user experience of your website. SEO best practices for dentists include things like:
Through these strategies, users will easily find what they are looking for on your website.
An increase in trust and website visibility will ultimately bring you more traffic and more patients through your door. Since most customers click on the first five results on the search engines, effectively plan your dental SEO strategy to get more traffic.
One prime reason dentists should invest in dental SEO services is that your website will become a hub of knowledge for future and current dental patients through SEO.
Through Dental SEO, you can surpass your competitors. In the saturated dental field, dentists get a little space to shine. And by optimizing your website, you can get on the top of the dental SEO game and stay ahead of the competition.
PPC is one of the best ways to grow your dental business, whether you are a new business or a well-established one. Without any doubt, PPC costs more, but this type of advertising separates losers from winners, who acquire customers quickly. So, now the question is which you should choose, SEO or PPC.
Both have their pros and cons, and Deftsoft has expertise in both SEO and PPC. Both strategies are ideal for dentists; now, which one you will choose will depend on the needs, budget, time, and goals. SEO is a long term strategy and takes time to build and see results. While PPC offers quick results, you will lose all the results once you stop investing in SEO.
In dental terms, we can say that both SEO and PPC differ in how braces differ from dental surgery. Both provide desirable results, but SEO takes a lot of effort but pays in the long run like braces. And PPC is like surgery; it provides immediate results. In both strategies, we use trending keywords to get desired results.
Deftsoft is India's leading digital marketing agency that provides dental SEO solutions that too within your budget. We use data-driven strategies to help your website achieve the top rank in the SERP. We know SEO is the backbone of modern online marketing strategy for dentists, and hence, create tailor-made strategies to build your foundation. By now, you would have a fair idea why investing in dental SEO is a must for your dental practice, but the question is, with so many SEO specialists out there, which one will you choose?
The answer is pretty simple; collaborate with an SEO agency that gets you like no one else. This is where Deftsoft takes pride in providing the best results for our clients. Here are some reasons why you should choose us for dental SEO services.
Is your dental website fully optimized to attract new patients? If you are not using dental SEO, you will be losing on a million-dollar opportunity to increase your leads. With more and more people using Google to find a local business, including dentists, it's not just enough to optimize your website. You have to do more to attract patients. You have to find a way to connect to the audience by using new strategies for optimizing the search engine algorithms. Through SEO, we will drive web traffic to your website by focusing on popular keyword phrases people search for in search engines. The more relevant the keywords, the better chances are for your website to appear on the top of the SERP. Here are some tips that will help you to attract more patients.
In Off-site SEO, the focus is on what others think about your website. The activities you perform outside your website can also impact ranking. The prime off-site ranking factor for dentists includes the number of places on the internet that talk about your website. Other off-page ranking factors include:
In the on-page ranking factors, Google considers all the information on your website. Google bots crawl every single site, gather information to determine who you are, whether you are trustworthy and more. Here are the key on-site ranking factors Google considers:
Did you know that 20 % of new leads for dentists come through dental SEO? This is why more and more dentists are investing in SEO to boost their online presence. Dental SEO is important for every dentist who fails to get more patients. Also, if you are not working on dental SEO, you will lose 20 % of your new customers.
Now that's tragic. If you don't want to experience such a situation, it's time to consult Deftsoft, the leading digital marketing agency in India, for superior dental SEO services. In dental SEO, we focus on the following parameters.
On-page and off-page
SEO can be complicated, but the complex process will become fruitful if you know the various steps and follow a strategic approach.
The first step in our SEO campaign is to audit your dental website. We will determine how well your website performs and provide the best user experience through the technical audit. We will determine the strengths and weaknesses of the website by addressing variables like site content, codding, mapping, and keyword density.
Wondering why you fall behind your competitors regarding search engine ranking? Is it because your competitors use advanced SEO strategies, and their on-page SEO is on point? Fret not! We will do the same for you. Optimizing SEO elements is essential to improve your dental website, page ranking, and overall success.
Link building can do wonders for building the brand and showcasing your authority as a thought leader in the industry. Your website visibility will increase as crawlers love to visit popular websites through backlinks. We will use content with the right keywords in the page titles and Meta tags, Meta descriptions, images, and links.
Creating local citations for your dental websites to gain online visibility, improve local search rankings, and gain more traffic and sales. Citations and GMB optimization will boost your site's ranking and create brand presence and relevance through link building. In our local SEO strategy, we will focus on:
We will monitor the brand mention of our dental website on local business review sites to know what people are talking about your business. We will conduct an online reputation management campaign to give a needed boost to your website. Here we will focus on the following things:
Dental SEO is all about optimizing your website for search engines and users, which increases website visibility and organic search results. In optimization, the focus is on on-page, off-page, and technical tactics like updating Meta title tags, backlinks and page speed.
The cost of dental SEO varies depending on several factors. But on average the costs range between $1500-$5000 per month. If you are looking for cost-effective dental SEO services, count on Deftsoft.
Dental SEO takes at least six months to deliver the desired results. In certain situations, the dental practice will see results like increased traffic, phone calls and appointments within a few months. The time frame is long because SEO is long term while PPC is a short term strategy.
Various metrics determine the ROI of dental SEO, like phone calls, search engine ranking, organic website traffic, and contact form completion.