Reach More Patients with Dental SEO-
A Step-by-Step Guide for
Thriving Dental Practice

Drive More Traffic to your Medical Website with Deftsoft

Out of 10 patients that visited your dental clinic today, how many booked their appointment online? No one, right? Now, picture this: if 10 customers can visit your clinic without using Google, then how many new leads would you generate if customers find your business online?

The increase in the bookings via your dental website is only possible if your website appears on Google when someone types "dentist near me". This is where dental SEO can come to your rescue. Through SEO, you can push the dental website higher on search engine results, drive more traffic to the website and get new patients.

In 2022, dentists can no longer afford to ignore SEO. Want to grow your dental practice and increase the flow of customers? Deftsoft, the leading SEO agency in India, will help you out! Our SEO team has sound expertise on the topic and uses innovative tools to increase your website rankings.

But, before we start, let’s dig a little into the basics-----

Dental SEO Statistics That will Blow your Mind

  • 92 % of all search queries for a dental practice are based on long-tail keywords(Backlinko)
  • People are four times more likely to click on a paid search ad on Google than on any other search engine(Clutch)
  • In 2021, 56 % of web traffic came from mobile phones(broadband Search)
  • 97 % of individuals search online to find local businesses and book local services, including dental.

What is Dental SEO? Why does your Dental Clinic Need
SEO Services?


The main reason dentists invest in SEO is that it's an effective way to attract new patients. But, trust us, there is more to unpack here! SEO is the backbone of modern online marketing strategy for dentists. Through SEO, your website will rank higher on search results, and thus you get a better chance to generate more clicks and attract visitors. In dental SEO, we optimize on-site and off-site elements that search engines use to evaluate site context and authority.

The same principle that applies to other SEO campaigns applies to dental SEO as well. In dental SEO, the key SEO variables that need attention to boost ranking on the SERP include:

Key Reasons why Dentists Should Invest in Dental SEO

1.Dental SEO will Build Trust and Credibility Amongst Patients

Have you ever thought about why people click on the top 5 search results in Google? Because people believe that dentists that appear at the top are better than others. To gain this trust and credibility, dentists have to invest in SEO. The higher you rank on the top 5 suggested results page, the more you will gain trust and credibility. And, the more people click, the more Google will consider you as a credible source and push you to the top results.

3.SEO Results in Better Website User Experience

Through SEO strategies, you can improve the user experience of your website. SEO best practices for dentists include things like:

  • Improving page speed
  • Creating mobile-friendly design
  • Using proper heading and subheadings on the page
  • Compelling and original content
  • Easy site navigation

Through these strategies, users will easily find what they are looking for on your website.

2.Get More and Relevant Traffic

An increase in trust and website visibility will ultimately bring you more traffic and more patients through your door. Since most customers click on the first five results on the search engines, effectively plan your dental SEO strategy to get more traffic.

4.Become a Center of Expertise

One prime reason dentists should invest in dental SEO services is that your website will become a hub of knowledge for future and current dental patients through SEO.

5.Move Ahead of the Competitors

Through Dental SEO, you can surpass your competitors. In the saturated dental field, dentists get a little space to shine. And by optimizing your website, you can get on the top of the dental SEO game and stay ahead of the competition.

Dental SEO VS PPC Services

PPC is one of the best ways to grow your dental business, whether you are a new business or a well-established one. Without any doubt, PPC costs more, but this type of advertising separates losers from winners, who acquire customers quickly. So, now the question is which you should choose, SEO or PPC.

Both have their pros and cons, and Deftsoft has expertise in both SEO and PPC. Both strategies are ideal for dentists; now, which one you will choose will depend on the needs, budget, time, and goals. SEO is a long term strategy and takes time to build and see results. While PPC offers quick results, you will lose all the results once you stop investing in SEO.

In dental terms, we can say that both SEO and PPC differ in how braces differ from dental surgery. Both provide desirable results, but SEO takes a lot of effort but pays in the long run like braces. And PPC is like surgery; it provides immediate results. In both strategies, we use trending keywords to get desired results.

What are the Key Tips for Improving Dental SEO-A Step-by-Step Guide

Is your dental website fully optimized to attract new patients? If you are not using dental SEO, you will be losing on a million-dollar opportunity to increase your leads. With more and more people using Google to find a local business, including dentists, it's not just enough to optimize your website. You have to do more to attract patients. You have to find a way to connect to the audience by using new strategies for optimizing the search engine algorithms. Through SEO, we will drive web traffic to your website by focusing on popular keyword phrases people search for in search engines. The more relevant the keywords, the better chances are for your website to appear on the top of the SERP. Here are some tips that will help you to attract more patients.

  • Always Start with Relevant Keywords: The best way to use the full potential of your website is to use the right phrases. Discover new and relevant dental-specific keywords using Google Autocomplete, Search Console, and Google Trends.
  • Ask Customers to Share Reviews: Google uses reviews to rank a dental website. Hence, it’s essential to ask patients to share their positive reviews. Ask patients to share reviews via text or email marketing campaigns. Also, list your website on Google My Business so that whenever someone types local dentists, your name will show up.
  • Optimize Website for Enhanced User Experience: Optimize the website by working on slow loading speed, broken links, or spam or duplicate content. Improve all these factors to increase your website rankings.
  • Local Dental SEO: Attract patients around your local area by investing in local dental SEO. Local dental SEO involves creating GMB, a description of your practice with treatment areas, and your name and contact details.
  • Use Informative and Interesting Content: Google uses content as a key metric to rank your website and give you an edge over competitors. Content will include blogs, webinars, social media, reports, guides, podcasts, and videos.
  • Invest in Social Media: You will get targeted traffic through social media platforms. Interact with your followers; analyze your data to make better choices for your practice. An active social media strategy will increase your website authority; provide insight into your customer's key points.
  • Make Use of Video Content: YouTube is the second largest search engine after Google. Create short, informative videos to develop a strong presence on your dental website. User engagement for video content is better than for other content types.
  • Include Online Forums in your Strategy: They are valuable assets for ranking. You will get more organic traffic to your website through constant discussion and engagement with patients. Forum engagement varies from Q& A-boards to commenting on blogs.

Off-Page Ranking Factors for Dental Websites

In Off-site SEO, the focus is on what others think about your website. The activities you perform outside your website can also impact ranking. The prime off-site ranking factor for dentists includes the number of places on the internet that talk about your website. Other off-page ranking factors include:

On-Page Ranking Factors for Dental Websites

In the on-page ranking factors, Google considers all the information on your website. Google bots crawl every single site, gather information to determine who you are, whether you are trustworthy and more. Here are the key on-site ranking factors Google considers:

  • Information on your website pages
  • Length and quality of the content
  • Page loading speed
  • How much time do users spend on the website
  • How old is the website
  • Presence of keywords in content like headers, URLs, meta titles and descriptions
  • Is the website mobile friendly
  • The layout of the website
  • How trustworthy is the website
  • The ease with which search engines track, understand, and index your content

Did you know that 20 % of new leads for dentists come through dental SEO? This is why more and more dentists are investing in SEO to boost their online presence. Dental SEO is important for every dentist who fails to get more patients. Also, if you are not working on dental SEO, you will lose 20 % of your new customers.

Now that's tragic. If you don't want to experience such a situation, it's time to consult Deftsoft, the leading digital marketing agency in India, for superior dental SEO services. In dental SEO, we focus on the following parameters.



  On-page and off-page

  Local SEO


SEO can be complicated, but the complex process will become fruitful if you know the various steps and follow a strategic approach.

Step 1

Conduct an Audit of Your Dental Website

The first step in our SEO campaign is to audit your dental website. We will determine how well your website performs and provide the best user experience through the technical audit. We will determine the strengths and weaknesses of the website by addressing variables like site content, codding, mapping, and keyword density.

  •   Overall website health
  •   Security report
  •   Landing page structure
  •   Mobile responsiveness
  •   Broken internal linking
Step 2

On-Page SEO

Wondering why you fall behind your competitors regarding search engine ranking? Is it because your competitors use advanced SEO strategies, and their on-page SEO is on point? Fret not! We will do the same for you. Optimizing SEO elements is essential to improve your dental website, page ranking, and overall success.

  •   Website page structure
  •   Perform targeted keyword research
  •   Page speed optimization
  •   Use of relevant keywords
  •   Competitor research
Step 3

Earn Quality Backlinks and
Content Marketing

Link building can do wonders for building the brand and showcasing your authority as a thought leader in the industry. Your website visibility will increase as crawlers love to visit popular websites through backlinks. We will use content with the right keywords in the page titles and Meta tags, Meta descriptions, images, and links.

  •   Add your website to the dental listings and ratings
  •   Publish content on travel platforms
  •   Submit informative and well-written articles to online magazines, newsletters, and blogs of local dental authorities.
Step 4

Conduct Local SEO

Creating local citations for your dental websites to gain online visibility, improve local search rankings, and gain more traffic and sales. Citations and GMB optimization will boost your site's ranking and create brand presence and relevance through link building. In our local SEO strategy, we will focus on:

  •   Optimizing GMB
  •   Directory listings
  •   Keep the NAP information up to date
  •   Optimize local content
  •   Optimize site for mobile
Step 5

Generate Reviews for
Dental Website

We will monitor the brand mention of our dental website on local business review sites to know what people are talking about your business. We will conduct an online reputation management campaign to give a needed boost to your website. Here we will focus on the following things:

  •   Review requests via text or email
  •   Branded email templates
  •   Review monitoring and response management
  •   Negative review dispute resolution

    Wendi Gilbert

    I highly recommend hiring Ruban and his team for SEO work. My experience was excellent. Ruban communicated throughout the process, always updating me what had been done and next steps. I feel very confident in their abilities. AND, I know that they provide so many services beyond SEO that all work together to gain traffic/awareness/sales. Ruban was great. I look forward to out next project together.

    Wendi Gilbert

    Devin Iyer

    Working with Renu and team was a positive experience from start to finish. Always responsive, they implemented expert interventions for our Google Ads campaigns, and we are now seeing improved results. So I will definitely be engaging them again when the need arises, and happy to recommend their services.

    Devin Iyer

    Greg Hernon

    I was very happy with the work completed by the experienced team at Deftsoft. We were able to recover a lot of organic hits on Google thanks to the good work the team did for me, and I would love to partner with them in the future as well.

    Greg Hernon

    RoseAnne Ruccello

    Great company to work with! I needed help from the SEO team to improve the rankings of my website. The best thing about them was that they completed work right on time. I would appreciate them for their hard work and dedication

    RoseAnne Ruccello

    Dylan D

    Deftsoft has done a remarkable job in improving organic traffic for my website. The quality of work which they have performed over the past 1 year has helped my business in terms of increased website visibility and conversions. A great team to work with!

    Dylan D

    Charles Rey

    It was a great experience working with the PPC and SEO team at Deftsoft. The team is highly professional and provides results on time. Their flexible working schedule and round the clock help is what sets them apart

    Charles Rey

    Monika Gostic

    I have worked with Deftsoft for running SEO and social media campaigns. I have communicated my needs, and the team successfully completed the tasks right on time. They communicated every progress on the project through weekly and monthly campaigns. Would recommend the team for their transparent and well-organized work!

    Monika Gostic

    Derren Ohanian

    I had a great time working with Deftsoft. Always on time, delivered what I asked for within the stipulated budget. We worked together to resolve issues on the website and also improved the SEO rankings. Would like to hire them again!

    Derren Ohanian

    Matt Moe

    The best thing I liked about Deftsoft was their communication and great service. Every time I needed their help, they were around the clock, ready to help us and respond to our queries. Would love to work with them in the future as well.

    Matt Moe

    David Foster

    Great People, hard workers, fair price. Deftsoft has done a fantastic job working on our paid digital marketing and SEO campaigns. We've been using Deftsoft for nearly 2 years now with over 30,000 hours worked here on Upwork. We would not have kept them around for that many hours if they were not driving results. They are hard workers, fantastic at communicating, great at creating marketing plans and even better at executing them. Our site ranges between 250,000 - 1,000,000 monthly users. Deftsoft created a number of Google and Facebook audiences and campaigns to improve traffic and sales. Among other things, they reached out to bloggers for guest post that in turn increased our SEO rankings yielding higher visible results on Google, Yahoo, and other search engines. They built up our Adwords, Facebook, Bing, Youtube, and Adroll campaigns dramatically. We're very happy to be working with them still. I expect to see them continue to grow as a company. I highly recommend the team at Deftsoft for anyone wanting to increase their visibility or sales online.

    David Foster

    Benoit Querne

    A good and very well organised job. In my case, I was completely new to this and did not understand all of the options that were proposed to me (my mistake), but the result is still very positive. With 2 years of experience and my actual knowledge of SEO, I would set the relationship a different way but when I started I just "gave the keys" and it ran very well. I think he has enough knowledge to adapt to beginners (like me at that moment) and people that already know what they want. I definitely recommend this freelancer!

    Benoit Querne

    FAQ on Dental SEO

    Dental SEO is all about optimizing your website for search engines and users, which increases website visibility and organic search results. In optimization, the focus is on on-page, off-page, and technical tactics like updating Meta title tags, backlinks and page speed.

    The cost of dental SEO varies depending on several factors. But on average the costs range between $1500-$5000 per month. If you are looking for cost-effective dental SEO services, count on Deftsoft.

    Dental SEO takes at least six months to deliver the desired results. In certain situations, the dental practice will see results like increased traffic, phone calls and appointments within a few months. The time frame is long because SEO is long term while PPC is a short term strategy.

    Various metrics determine the ROI of dental SEO, like phone calls, search engine ranking, organic website traffic, and contact form completion.