If you are a part of today’s omnichannel e-commerce ecosystem, you can’t ignore Amazon. Online retailers who utilize the power of Amazon to their full advantage gain the upper hand over others in terms of online visibility and sales. If you are looking for a foolproof plan to increase sales on Amazon, count on Deftsoft’s Amazon Marketing Services (AMS)
Amazon, a leading e-retailer in the United States, had a revenue close to $386 billion in 2020. This global scope and reach has made Amazon the most valuable brand worldwide. We already know this but do you know how to become a part of it? How do you get started? How do you get a competitive advantage over your competitor? Our experienced team of Amazon experts will craft a customized strategy to maximize your budget. To get a higher ROI and enjoy your desired results, count on us!
Google Ads and social media campaigns have been there for quite a long time. We all know they are affordable and have highly measurable tactics to promote your products. But very few are aware of and, most importantly, use the new player in the field. We are talking about Amazon Marketing Services/ Amazon advertising to compete with the major players, i.e. Google and Facebook. 56.8% of the digital ad market belongs to Facebook and Google, while Amazon is at 2.7%. However, experts estimate Amazon’s market share to increase with the rise in its popularity. Still need validation to use Amazon Marketing Services (AMS)? Read the following points to clear your doubts.
With more than 300 million daily active users, Amazon has become the largest marketplace in the world. According to BloomReach, Amazon will outperform Google in search intent. Hence advertising on Amazon has become a must-have for businesses. Amazon helps you stand out in the market, increase demand for products and promote products at the last stage of the buying funnel using search ads.
Want to promote your brand and products in front of additional in-market shoppers on Amazon? Deftsoft is here to help you out! We will promote your products alongside those of your competitors when customers are at the last stage before conversion. From the start until the end, we will handle your entire Amazon listing management. When you partner with us, you can expect the following:
Amazon’s search engine is different from others. So, your marketing strategy needs to be different and should be based on shopping only. The end goal of Amazon's Marketing /services is to boost the sales of listed products. Certain factors to consider when marketing on Amazon include: price, sales history, conversion rate, click-through rate and availability. Deftsoft will make sure the specifications of your products are clear and concise, leading to a high conversion rate.
Amazon Store and
Our team will create a new Amazon store for you as well as audit and optimize your existing store by improving product descriptions and display updates. We will also analyze competitors rankings and see how we can outperform them. We will help you at each stage, from account set-up to improving conversions.
If you are a small business owner, Amazon Storefront is your way to success. It’s a separate section on Amazon for highlighting small businesses. We will set up an eye-catching store front and position your brand for maximum visibility. Our focus will be on the product detail page, content, improving product images and EBC design.
We will keep you informed about the ongoing improvements through monthly Amazon advertising reports following a transparent approach. The reports indicate a return on ad spend, advertising cost of sales and PPC data. They highlight detailed items per sale, sales over time, reviews, customer satisfaction and listing optimization.
We will perform all the required activities to boost your product listing rank in search results. Our marketing specialists will conduct in-depth keyword research, categorize every product and create outstanding content. We will optimize product images, analyze user engagement and offer FBA (fulfillment by Amazon) support.
Navigating customer reviews can be tricky. Fret not; Deftsoft, with its review management services, can help you. Our team will use Amazon vine to earn reviews from trusted reviewers, send out emails to encourage reviews, answer product-related queries and manage negative reviews.
Our experienced team will put you center stage by providing sponsored products management, sponsored brands management, product display ads, video ads, Amazon Vendor Central management and Amazon AI advertising management. With us, you can enjoy the benefit of subscribing and saving a program, lightning deal, coupon and promotion management.
No, we can’t directly advertise your website on amazon. Any attempt to divert transactions or buyers to another website or sales process is prohibited by Amazon. Any marketing message that forces customers to leave the Amazon website is prohibited by the tech giant.
If we look at the average data, businesses invest $9000 to $60,000 per month into Amazon marketing services. How much brands must invest in Amazon marketing services depends on various factors like companies’ marketing strategy, monthly ad spend, business size, and more.
Deftsoft uses best practices to create sponsored product ads that deliver desired results. In sponsored ads, our team focuses on the following variables: use of negative keywords, automatic targeting, and experiment with different bidding options. Need help with sponsored ads or want to optimize an existing campaign? Get in touch with our team.
To ensure amazon reviews reflect well on your business, you must optimize your amazon reviews. Also, it’s essential for businesses to remove negative reviews that can cause monetary as well as non-monetary loss. We make use of Amazon Vine, the review posting platform, to earn positive reviews from customers.
The answer depends on the stage of the sale funnel you want to target. As a rule of thumb, sponsored products are more effective in the lower funnel of the buying stage. And, when we talk about sponsored brands ads, they are useful in creating brand awareness. I.e., they serve the upper funnel.