Ultimate Guide to Travel SEO from Deftsoft in 2022

Flashback to the past: customers would rely on travel agencies to book their travel tickets. They would browse through the glossy pictures of picturesque destinations and pick the one that matches their requirements. Fast forward to the present, Travel SEO has come into the picture. Travel SEO is the gold mine that helps travel websites to generate more leads, increase search rankings, organic traffic, and ultimately sales and profits.

Now customers rely on Google to find travel agencies and websites for bookings. Through travel SEO, travel businesses can interact with their potential customers. So, whether you are a travel agent looking for new customers or a tour operator, Deftsoft, with its state-of-the-art, travel SEO services, will find potential leads.

Having a travel website is not enough if it's not optimized for search engines. To make your way on the first page of SERP for a specific travel-related keyword, you can invest in a PPC campaign or SEO. Deftsoft, your leading digital marketing agency, has expertise in both domains.

Search Engine Ranking Factors for Travel Website

Our travel SEO specialists will conduct an in-depth audit of your travel website to determine the variables that need optimization. To do so, we will focus on the key search engine ranking factors for your travel website.

Link signals (inbound anchor text, linking domain authority, etc.)

On-page signals (Presence of NAP, keywords in title, domain authority, etc.)

Behavioral signals (CTR, mobile clicks to call, check-ins, etc.)

Google my business signals (proximity, categories, keyword in business title)

Citation signals


Social signals

Review signals

Are you an owner of a travel website in the USA? As the travel season is in full swing after the easing of COVID-19 restrictions you wish to generate more bookings? If so, Deftsoft, the leading digital marketing agency, will assist you with travel SEO services. We don't believe in basic definitions of travel SEO but implement real-time strategies to optimize your travel website for search engines. If you are new to SEO, hold our hands and see the remarkable increase in our search engine rankings.

Travel SEO revolves around using specific SEO strategies for your travel website. In SEO, we will target travel-related keywords that customers use when searching for a particular service and implement them on your website. Our team has expertise in developing ROI-generating SEO plans for travel agents, travel event planners, tour guides, or vacation rental property owners.

Statistics that Show the Importance of Travel SEO

About half of the entire smartphone users rely on mobile phones for researching, booking, and planning their entire travel trips. (Google)

93 % of online experiences start with a search, and 95 % of natural clicks come from the first page on Google.


Travel search-demand increased by 30 % in 2020(Advanced web ranking).


The value of global tourism reached 45.29 trillion in 2017, and market growth continues to rise.

SEO has to do everything with organic traffic, and PPC is the paid ads that appear at the top and foot of search engine results pages-SERP. In SEO, we will create website content with relevant keywords to increase your travel website's visibility, credibility, and relevance. In SEO, our focus is on-page and off-page optimization. The content and backlinks you get through SEO have a long-lasting impact on your website rankings.

On the other hand, PPC offers short-term results until you enjoy remarkable results when you invest in ads. Also, PPC is costly, as whenever someone clicks on a PPC ad; you will have to pay a certain fee. However, PPC offers highly specific targeting options. You can create ads based on users' interests, location, gender, age groups, profession, etc.

Now, which marketing approach you will choose will depend on the following factors:

  • Do you want leads now?
  • What’s your budget?
  • Does your travel website have a high DA?
  • Do you want immediate results?
  • What's your competitor's ranking?

Whether you need PPC or SEO services, Deftsoft, your reliable Travel SEO Company, is here to help you out!

Is Travel SEO still a mystery to you? You might be thinking about whether it's the right investment for you! Well, you are not alone! Whether travel-related or not, every business, before investing in SEO, must understand its pros and cons and how it impacts their business's revenue. And most important, which SEO marketing agency to choose for Travel SEO. Here we have enlisted some of the benefits your travel agency will enjoy by collaborating with us!

Perform a high-level audit of the current site and identify priority fixes: We will evaluate the current status of your website and benchmark where it needs to be. We will analyze the performance gaps and optimize the website to achieve desired results.

Comprehensive Keyword Research: We will determine your competitor's keyword strategy and understand the landscape, keeping the keyword intent, keyword difficulty, and search volume in mind.

Develop Content Strategy with Keyword Mapping: We will determine the type of content to be created for a particular keyword through keyword mapping.

GMB optimization and Local Travel Industry SEO: We will rank your keywords in the local 3 Pack or Map Pack. We only create a GMB listing for your travel business but also optimize it for key ranking signals.

Create a Responsive Mobile Friendly Website: We will make sure your website is responsive and works well on mobile and tablet devices.

Social Media Marketing Services to Improve your Visibility: We will contribute to the social signals of your website. Our team will monitor likes, comments, subscribers, followers, etc.

How Deftsoft
Will Help you
Boost Website
Traffic Through
Travel Blogs

You might be thinking we already have cited the importance of having a travel blog as a part of your travel SEO strategy, so what more is going to unfold. Well, a travel blog is a gold mine which SEO specialists can't afford to overlook. The more relevant and creative content you put there, the more website visitors you will gain. Thinking about how to write a travel blog? This is where content strategists at Deftsoft come into the picture. We will write blogs using the most relevant and searched keywords to ensure your website pops up whenever some types the search query. Factors we consider while writing blogs include Keyword research, visuals, target audience, catchy titles, and include CTA.

Why your
Website Needs a
Travel Blog?
  • Blogging is a great way to boost your social media pages.
  • Through blogs, you can build internal links for your property pages.
  • You get an effective way to educate users and give them information and tips.
  • Through blogs, you can convince users to visit your target destinations by posting videos, images, guides on what you can do at the destination, which places to visit and more.
  • Through travel blogs, you can get quality links from other bloggers/websites.
  • Travel blogs are a way to show that you care about customers' experiences and will do anything possible to make them better.
  • Travel blogs offer a unique way to promote others' services through commission.
  • Show your authority within the niche industry.
  • By publishing relevant and interesting content, you can build customers' trust and flaunt your care for people interested in your brand.
  • Blogging is an evergreen marketing strategy which will bring more traffic to your website for years and years.
  • Through well-written content, you can convert traffic into sales.

What We Will Include in your Travel Blog

  • You can provide travel tips to readers.
  • What different activities can customers perform at different destinations?
  • Create a special guide for families with kids.
  • Give information about the best places: hiking paths, mountains, beaches, restaurants, and resorts people can visit.
  • What are the upcoming events people must participate in?
  • Local guides (where to eat, go clubbing etc.)
  • Travel tips for large groups and young people

A Step by Step SEO Process for Travel Websites at Deftsoft

Search engine plays a key role in the success of the major players in the travel industry. Travel websites get breakthrough traffic through organic search compared to any other digital channel. To rank at the top of the SERP, it's important to invest in travel SEO. Deftsoft, your leading digital marketing agency, is here to make your dream of ranking travel-related keywords on the first page of Google a reality. In travel SEO, we focus on the following parameters.



Content marketing

On-page and off-page

Local SEO


SEO can be complicated, but the complex process will become fruitful if you know the various steps involved and follow a strategic approach.

Step 1

Conduct an Audit of Your Travel Website

The first step in our SEO campaign is to audit your travel website. We will determine how well your website performs and provide the best user experience through the technical audit. The goal is to determine the strengths and weaknesses of the website by addressing variables like site content, codding, mapping, and keyword density. Our SEO technical audit includes:

  • Overall website health
  • Security report
  • Landing page structure
  • Mobile responsiveness
  • Broken internal linking
Step 2

On-Page SEO

Wondering why you fall behind your competitors regarding search engine ranking? Is it because your competitors use advanced SEO strategies, and their on-page SEO is on point? Fret not! We will do the same for you. Optimizing SEO elements is essential to improve your travel website, page ranking, and overall success. You will better understand the target audience's search terms and deliver the search results that match user queries through optimization. Search engines will better understand your website and content by optimizing on-page SEO. Here, we will focus on the following factors:

  • Website page structure
  • Perform targeted keyword research
  • Page speed optimization
  • Use of relevant keywords
  • Competitor research
Step 3

Earn Quality Backlinks and Content Marketing

Link building can do wonders for building the brand and showcasing your authority as a thought leader in the industry. Unlike other SEO agencies, our approach is more targeted. Your website visibility will increase as crawlers love to visit popular websites through backlinks. Furthermore, our content will contain the right keywords in the page titles and Meta tags, Meta descriptions, images, and links. To make the most of the backlinks, our backlinking strategy focuses on:

  • Add your website to the travel listings and ratings
  • Publish content on travel platforms
  • Submit informative and well-written articles to online magazines, newsletters, and blogs of local travel authorities.
Step 4

Conduct Local SEO

Creating local citations for your travel websites to gain online visibility, improve local search rankings, and gain more traffic and sales. In local SEO, we will focus on incorporating on-page and off-page SEO strategies, which will increase traffic from the relevant online searches. Citations and GMB optimization will boost your site's ranking and create brand presence and relevance through link building. In our local SEO strategy, we will focus on:

  • Optimizing GMB
  • Remove duplicates
  • Directory listings
  • Keep the NAP information up to date
  • Optimize local content
  • Optimize site for mobile
  • Use location in strategic parts of the website
Step 5

Generate Reviews for Travel Website

We will monitor the brand mention of our travel website on local business review sites to know what people are talking about your business. We will conduct an online reputation management campaign to give a needed boost to your website. Here, we will focus on the following things:

  • Review requests via text or email
  • Branded email templates
  • Review monitoring and response management
  • Negative review dispute resolution

    Wendi Gilbert

    I highly recommend hiring Ruban and his team for SEO work. My experience was excellent. Ruban communicated throughout the process, always updating me what had been done and next steps. I feel very confident in their abilities. AND, I know that they provide so many services beyond SEO that all work together to gain traffic/awareness/sales. Ruban was great. I look forward to out next project together.

    Wendi Gilbert

    Devin Iyer

    Working with Renu and team was a positive experience from start to finish. Always responsive, they implemented expert interventions for our Google Ads campaigns, and we are now seeing improved results. So I will definitely be engaging them again when the need arises, and happy to recommend their services.

    Devin Iyer

    Greg Hernon

    I was very happy with the work completed by the experienced team at Deftsoft. We were able to recover a lot of organic hits on Google thanks to the good work the team did for me, and I would love to partner with them in the future as well.

    Greg Hernon

    RoseAnne Ruccello

    Great company to work with! I needed help from the SEO team to improve the rankings of my website. The best thing about them was that they completed work right on time. I would appreciate them for their hard work and dedication

    RoseAnne Ruccello

    Dylan D

    Deftsoft has done a remarkable job in improving organic traffic for my website. The quality of work which they have performed over the past 1 year has helped my business in terms of increased website visibility and conversions. A great team to work with!

    Dylan D

    Charles Rey

    It was a great experience working with the PPC and SEO team at Deftsoft. The team is highly professional and provides results on time. Their flexible working schedule and round the clock help is what sets them apart

    Charles Rey

    Monika Gostic

    I have worked with Deftsoft for running SEO and social media campaigns. I have communicated my needs, and the team successfully completed the tasks right on time. They communicated every progress on the project through weekly and monthly campaigns. Would recommend the team for their transparent and well-organized work!

    Monika Gostic

    Derren Ohanian

    I had a great time working with Deftsoft. Always on time, delivered what I asked for within the stipulated budget. We worked together to resolve issues on the website and also improved the SEO rankings. Would like to hire them again!

    Derren Ohanian

    Matt Moe

    The best thing I liked about Deftsoft was their communication and great service. Every time I needed their help, they were around the clock, ready to help us and respond to our queries. Would love to work with them in the future as well.

    Matt Moe

    David Foster

    Great People, hard workers, fair price. Deftsoft has done a fantastic job working on our paid digital marketing and SEO campaigns. We've been using Deftsoft for nearly 2 years now with over 30,000 hours worked here on Upwork. We would not have kept them around for that many hours if they were not driving results. They are hard workers, fantastic at communicating, great at creating marketing plans and even better at executing them. Our site ranges between 250,000 - 1,000,000 monthly users. Deftsoft created a number of Google and Facebook audiences and campaigns to improve traffic and sales. Among other things, they reached out to bloggers for guest post that in turn increased our SEO rankings yielding higher visible results on Google, Yahoo, and other search engines. They built up our Adwords, Facebook, Bing, Youtube, and Adroll campaigns dramatically. We're very happy to be working with them still. I expect to see them continue to grow as a company. I highly recommend the team at Deftsoft for anyone wanting to increase their visibility or sales online.

    David Foster

    Benoit Querne

    A good and very well organised job. In my case, I was completely new to this and did not understand all of the options that were proposed to me (my mistake), but the result is still very positive. With 2 years of experience and my actual knowledge of SEO, I would set the relationship a different way but when I started I just "gave the keys" and it ran very well. I think he has enough knowledge to adapt to beginners (like me at that moment) and people that already know what they want. I definitely recommend this freelancer!

    Benoit Querne

    FAQ on Travel SEO That Businesses Must Know About

    Through travel SEO, your business remains in line with the changes in the travel industry. With the industry changing to stay relevant, make sure the website is suitable for both users and online bots. Through SEO, travel websites can increase connection with customers and increase sales and revenue.

    SEO is the speediest marketing strategy. It offers results, but you have to be patient. Experts say it takes four to six months before you see real tangible results. Certain metrics help track performance over time, like impression clicks, organic search traffic, website referrals, and SERP ranking.

    Social media for a travel website is as important as its official web pages. Through social media, you can promote your travel business creatively and engage with potential audiences regularly. Social media helps in increasing local SEO efforts and also increases brand awareness.

    To get traffic to your travel website, we will work on blogging, content marketing, email marketing, and even sharing testimonials or reviews. But, the most effective way to get traffic is by building your community and network.