Boost your Law Firm’s Visibility with Stellar SEO Services

Gone are the days when people would look up in the address book to find a lawyer. Now, people use Google to find what they need quickly. After performing a Google search, 25 % of people will call one of the first three results on the page. Also, 95 % of web users never click past the first page of search results. So, the secret to getting more leads is to appear on the first page. How can you do it? Through remarkable SEO services for law firms!

Deftsoft, the leading digital marketing agency has helped many companies in the legal industry achieve their business goals with customized SEO solutions. We put ourselves in the target audience's shoes to understand:

  •   Who is the ideal client?
  •   What problems they are facing?
  •   How to tailor the website to their needs?

Law firm SEO is a comprehensive process of driving visitors to your law firm's website by increasing its website position in the SERP. If the website appears on the first page, you will gain more visitors. The legal industry is hypercompetitive. So, if you want your law firm to generate new clients or retain existing ones in such a saturated market, your website must be found on Google search. And this is where Deftsoft, with its stellar SEO services for law firms, will help you!

The above graph showcases data of the top 20 firms in the USA that use SEO to increase their web traffic. The increasing emphasis on search engines as a marketing channel exhibits the importance of law firm SEO. Since prospective clients use organic search to find and hire law firms, if you are not using law firm SEO, you will lose the game.

  • Easily Reach Target Audience: Through law firm local SEO, you can reach users searching for your services in your locality.
  • Higher ROI: With law firm SEO, you can attract a target audience who needs legal services. You will know which website visitor is interested in your law firm through specific keyword targeting.
  • Increase Brand Reputation: Higher ranking on search engines helps increase brand reputation. Your firm will appear as a thought leader in the industry through SEO.
  • Referral Traffic: Through SEO, you will gain referral traffic to your website as other sites would wish to link with you seeing your quality content.
  • Local and Foot Traffic:Through local SEO, potential clients will find your physical law firm office and send cues to Google about your location and the areas you serve.
  • Improve Website Functionality: More visitors and more conversion rates will result in the better functionality of your website. Through SEO, law firms can create a better user experience for their clients.

Statistics that Show Importance of Law Firm SEO

28 %

Of online searches result in a transaction

85 %

Of clients use online maps to search for legal service locations

96 %

Of clients look for legal advice using search engines.

74 %

Of a client who searches online contact a law firm via phone

Law Firm SEO VS PPC Services

PPC and sponsored ads help in increasing marketing viability; however, the results disappear as soon as you stop paying for it. On the other hand, Law firm SEO is a long-term investment. The content and backlinks you get through SEO have a long-lasting impact on your website rankings. So, it’s correct to say SEO creates an asset your firm owns and not rents. Also, PPC is a costly vertical; for instance, it may cost you $200 + per click on average if you are bidding for a high intent keyword like "car accident lawyer".

SEO will increase the life of your marketing strategy and ultimately save your money and produce tangible results. Want to know more about our Law firm's SEO process and whether it's the right fit for your business?

Advanced Law Firm SEO Strategies to Make a Mark in the Online World

COVID 19 changed the online landscape, with businesses now focusing more on their online image. Before the pandemic, many law firms also used SEO, but now it has become a must to keep up with the changing demands. If you want a regular flow of clients who will sustain and grow your business in the future, count on Deftsoft, your trustworthy digital marketing agency for law firm SEO services. We will cater to every problem that law firms face today and provide the optimum solution.

With fierce competition on the internet, optimizing your website is something you can't ignore. This is where our SEO experts will help you. We will use the right tactics to increase your organic traffic, build authority and increase conversions. Have a look at the wide range of law firm SEO services we provide to our clients.

  • Keyword Research and Optimization: We will use keywords that customers use when searching for your products or services. Our team uses the Google Adwords tool to validate keywords suitable for you.,

  • Content: If you are selling products online, E-commerce search results is something you can't ignore, even if you are a small business owner.

  • Build Quality Links: We will create quality backlinks to increase your website authority and increase referral traffic.

  • On-Page SEO: In on-page SEO, we will cover everything from Meta tag optimization, conversion rate optimization, and featured snippet optimization.

  • Landing Page Conversion: As your law firm SEO agency, we will create informative landing pages to increase website traffic and conversions through PPC or SEO.

  • Local SEO: Our team will optimize listings of your law firm in GMB. If your business shows up in location-based searches, you will get more leads.

  • Technical SEO: We will create a fast and responsive law firm website that is responsive to increase conversion rates.

Why Choose Deftsoft as your Law Firm SEO Agency?

For relevant and ROI generating strategies that work for your law firm, get in touch with Deftsoft. With over 16 years of digital marketing expertise and a history of successful campaigns, we know what works for your law firm. We use advanced data-driven strategies to bring you the best results. We have a dedicated and talented team of SEO specialists, graphic designers, editors and project managers who will look after every SEO project. We also specialize in other digital marketing strategies and tailor them to the needs of your business to deliver optimum results.

  • Client Focus Approach: We place clients at the centre of our digital marketing strategy. We listen to your ideas, solve problems and make important decisions.
  • Result Oriented Approach: We don’t create vague reports with unrealistic targets. We track results and make improvements as we move forward.
  • Transparent Operations: We provide our clients with complete and real information about the performance of their campaigns.
  • Accurate use of Data: Marketing is not a one-size-fits-all solution. We create strategies tailored to your website needs. All our strategies are based on data, research and facts.
  • On-Time Results: Our key focus is to meet the client's timeline and deadlines at all times.

Quick SEO Tips for Legal

By using the right SEO tactics, you will be able to rank your law firm website higher on SERP for specific keywords. Our advanced SEO strategies will also help you appear in the near me searches. Use these tips to generate more traffic, build authority, and increase conversions.

  • Find your Firm’s Keywords: We use SEO tools like Moz and Semrush to identify, track and optimize your keywords. Google trends also help in keyword searches for specific periods.
  • Use Keywords on your website: Use high search and low competition keywords on the home page, landing pages, and additional content. You can also create separate landing pages for different keywords and phrases and make sure to include local keywords.
  • Create Informative Content: By using informative and relevant content, you can boost ranking, improve user experience, and cover a variety of search queries.
  • Use Title Tags and Metadata: Through title tags and Meta tags provide information to users. Also, these two factors convey information about your site to algorithms.
  • Keep a Check on the Keyword Rankings: We use the keyword ranking tool where we enter the domain and keyword to see ranking over time.
  • Improve law Firm’s Local SEO with Google My Business Profile: GMB helps drive traffic to your website and helps improve your online presence. Though GMB, your law firm will appear in Google Search and Google Maps.
  • Enhance User Experience: Create an easy-to-navigate website, making it easy for Google bots to locate your web pages and learn what pages are all about.
  • User Experience Matters for Law Firms: Good UX/UI will help generate more leads for law firms. In 2022, UX will have a major impact on search engine rankings.
  • The popularity of Artificial Intelligence: AI changes the way people interact online, and Google machine learning algorithm called RankBrain helps rank and learn websites based on experience signals.
  • Growth of Voice Queries: In 2022, your law firm's SEO strategy will revolve around natural-sounding keywords that match the voice queries.
  • Google EAT Principles: Create quality content that meets high EAT criteria: expertise, authoritativeness, and trustworthiness.
  • Featured Snippets Will Gain Popularity: Features snippets attract more traffic than search results.
  • Video Content Will Continue To Dominate: Video content is expected to surpass all other forms of content consumption.

Detailed Law Firm SEO Services at Deftsoft

Bring new business to your law firm by embracing law firm SEO services at Deftsoft. Our legal SEO experts will create a customized SEO strategy for your law firm. We will focus on improving search engine rankings for the specific target keywords-including your practice area and the legal services you offer.

Have a look at our comprehensive law firm SEO services

Step 1

Conduct an Audit of Your Law Firm Website

The first step in our SEO campaign is to audit your law firm website. We will determine how well your website performs and provide the best user experience through the technical audit. The goal is to determine the strengths and weaknesses of the website by addressing variables like site content, codding, mapping, and keyword density. Our SEO technical audit includes:

  • Overall website health
  • Security report
  • Landing page structure
  • Mobile responsiveness
  • Broken internal linking
Step 2

On-Page SEO

Wondering why you fall behind your competitors regarding search engine ranking? The reason your competitors are using advanced SEO strategies and their on-page SEO is on point. Fret not! We will do the same for you. Optimizing SEO elements is essential to improve your law firm brand's website, page ranking, and overall success. Through optimization, you will better understand the target audience's search terms and deliver the search results that match user queries. Search engines will better understand your website and content by optimizing on-page SEO. Here we will focus on the following factors:

  • Website page structure
  • Perform targeted keyword research
  • Page speed optimization
  • Use of relevant keywords
  • Competitor research
Step 3

Earn Quality Backlinks and Content Marketing

Link building can do wonders for building the brand and showcasing your authority as a thought leader in the industry. Unlike other SEO agencies, our approach is more targeted. Your website visibility will increase as crawlers love to visit popular websites through backlinks. Also, our content will incorporate the right keywords in the page titles, Meta tags, meta descriptions, images, and links. To make the most of the backlinks, our backlinking strategy focuses on:

  • Add your website to the law firm listings and ratings
  • Publish content on relevant platforms
  • Submit informative and well-written articles to online magazines
Step 4

Conduct Local SEO

Creating local citations for your business to gain online visibility, improve local search rankings, and gain more traffic and sales. In local SEO, we will focus on incorporating on-page and off-page SEO strategies, which will increase traffic from the relevant online searches. Citations and GMB optimization will boost your site's ranking and create brand presence and relevance through link building. In our local SEO strategy, we will focus on:

  • Optimizing GMB
  • Remove duplicates
  • Directory listings
  • Keep the NAP information up to date
  • Optimize local content
  • Optimize site for mobile
  • Use location in strategic parts of the website
Step 5

Generate Reviews for Law Firm Website

We will monitor the brand mention of our law firm on local business review sites to know what people are talking about your business. We will conduct an online reputation management campaign to give a needed boost to your website. Here we will focus on the following things:

  • Review requests via text or email
  • Branded email templates
  • Review monitoring and response management
  • Negative review dispute resolution

Enter Your Website to See If You Could Benefit From SEO/PPC




    Try It - Its Free !

    Wendi Gilbert

    I highly recommend hiring Ruban and his team for SEO work. My experience was excellent. Ruban communicated throughout the process, always updating me what had been done and next steps. I feel very confident in their abilities. AND, I know that they provide so many services beyond SEO that all work together to gain traffic/awareness/sales. Ruban was great. I look forward to out next project together.

    Wendi Gilbert

    Devin Iyer

    Working with Renu and team was a positive experience from start to finish. Always responsive, they implemented expert interventions for our Google Ads campaigns, and we are now seeing improved results. So I will definitely be engaging them again when the need arises, and happy to recommend their services.

    Devin Iyer

    Greg Hernon

    I was very happy with the work completed by the experienced team at Deftsoft. We were able to recover a lot of organic hits on Google thanks to the good work the team did for me, and I would love to partner with them in the future as well.

    Greg Hernon

    RoseAnne Ruccello

    Great company to work with! I needed help from the SEO team to improve the rankings of my website. The best thing about them was that they completed work right on time. I would appreciate them for their hard work and dedication

    RoseAnne Ruccello

    Dylan D

    Deftsoft has done a remarkable job in improving organic traffic for my website. The quality of work which they have performed over the past 1 year has helped my business in terms of increased website visibility and conversions. A great team to work with!

    Dylan D

    Charles Rey

    It was a great experience working with the PPC and SEO team at Deftsoft. The team is highly professional and provides results on time. Their flexible working schedule and round the clock help is what sets them apart

    Charles Rey

    Monika Gostic

    I have worked with Deftsoft for running SEO and social media campaigns. I have communicated my needs, and the team successfully completed the tasks right on time. They communicated every progress on the project through weekly and monthly campaigns. Would recommend the team for their transparent and well-organized work!

    Monika Gostic

    Derren Ohanian

    I had a great time working with Deftsoft. Always on time, delivered what I asked for within the stipulated budget. We worked together to resolve issues on the website and also improved the SEO rankings. Would like to hire them again!

    Derren Ohanian

    Matt Moe

    The best thing I liked about Deftsoft was their communication and great service. Every time I needed their help, they were around the clock, ready to help us and respond to our queries. Would love to work with them in the future as well.

    Matt Moe

    David Foster

    Great People, hard workers, fair price. Deftsoft has done a fantastic job working on our paid digital marketing and SEO campaigns. We've been using Deftsoft for nearly 2 years now with over 30,000 hours worked here on Upwork. We would not have kept them around for that many hours if they were not driving results. They are hard workers, fantastic at communicating, great at creating marketing plans and even better at executing them. Our site ranges between 250,000 - 1,000,000 monthly users. Deftsoft created a number of Google and Facebook audiences and campaigns to improve traffic and sales. Among other things, they reached out to bloggers for guest post that in turn increased our SEO rankings yielding higher visible results on Google, Yahoo, and other search engines. They built up our Adwords, Facebook, Bing, Youtube, and Adroll campaigns dramatically. We're very happy to be working with them still. I expect to see them continue to grow as a company. I highly recommend the team at Deftsoft for anyone wanting to increase their visibility or sales online.

    David Foster

    Benoit Querne

    A good and very well organised job. In my case, I was completely new to this and did not understand all of the options that were proposed to me (my mistake), but the result is still very positive. With 2 years of experience and my actual knowledge of SEO, I would set the relationship a different way but when I started I just "gave the keys" and it ran very well. I think he has enough knowledge to adapt to beginners (like me at that moment) and people that already know what they want. I definitely recommend this freelancer!

    Benoit Querne

    FAQ on Law Firm SEO

    Nothing is constant in the world of SEO. To achieve the desired objective, i.e. to gain new clients, the law firm has to change its strategies constantly. Google algorithms change and SEO strategies must change accordingly to keep pace. Our SEO experts will constantly watch the latest updates and develop strategies in tandem with those changes.

    Yes, we have experience creating Law firm SEO strategies for multiple locations at the local and national levels. Our SEO specialists, project managers, content writers, graphic designers and website developers will create a tailor-made strategy for different locations.

    Through Law firm SEO, we will generate new leads for your business. We will target highly relevant keywords and create content that will create value for your audience and help your website appear organically in the Goggle SERP.

    Yes, creating a relevant backlinking strategy is essential to driving SEO success. Through our link building approach, we will boost the ranking and performance of your website for local, regional and national SEO.