Gone are the days when people would look up in the address book to find a lawyer. Now, people use Google to find what they need quickly. After performing a Google search, 25 % of people will call one of the first three results on the page. Also, 95 % of web users never click past the first page of search results. So, the secret to getting more leads is to appear on the first page. How can you do it? Through remarkable SEO services for law firms!
Deftsoft, the leading digital marketing agency has helped many companies in the legal industry achieve their business goals with customized SEO solutions. We put ourselves in the target audience's shoes to understand:
Law firm SEO is a comprehensive process of driving visitors to your law firm's website by increasing its website position in the SERP. If the website appears on the first page, you will gain more visitors. The legal industry is hypercompetitive. So, if you want your law firm to generate new clients or retain existing ones in such a saturated market, your website must be found on Google search. And this is where Deftsoft, with its stellar SEO services for law firms, will help you!
The above graph showcases data of the top 20 firms in the USA that use SEO to increase their web traffic. The increasing emphasis on search engines as a marketing channel exhibits the importance of law firm SEO. Since prospective clients use organic search to find and hire law firms, if you are not using law firm SEO, you will lose the game.
Of online searches result in a transaction
Of clients use online maps to search for legal service locations
Of clients look for legal advice using search engines.
Of a client who searches online contact a law firm via phone
PPC and sponsored ads help in increasing marketing viability; however, the results disappear as soon as you stop paying for it. On the other hand, Law firm SEO is a long-term investment. The content and backlinks you get through SEO have a long-lasting impact on your website rankings. So, it’s correct to say SEO creates an asset your firm owns and not rents. Also, PPC is a costly vertical; for instance, it may cost you $200 + per click on average if you are bidding for a high intent keyword like "car accident lawyer".
SEO will increase the life of your marketing strategy and ultimately save your money and produce tangible results. Want to know more about our Law firm's SEO process and whether it's the right fit for your business?
COVID 19 changed the online landscape, with businesses now focusing more on their online image. Before the pandemic, many law firms also used SEO, but now it has become a must to keep up with the changing demands. If you want a regular flow of clients who will sustain and grow your business in the future, count on Deftsoft, your trustworthy digital marketing agency for law firm SEO services. We will cater to every problem that law firms face today and provide the optimum solution.
With fierce competition on the internet, optimizing your website is something you can't ignore. This is where our SEO experts will help you. We will use the right tactics to increase your organic traffic, build authority and increase conversions. Have a look at the wide range of law firm SEO services we provide to our clients.
Keyword Research and Optimization: We will use keywords that customers use when searching for your products or services. Our team uses the Google Adwords tool to validate keywords suitable for you.,
Content: If you are selling products online, E-commerce search results is something you can't ignore, even if you are a small business owner.
Build Quality Links: We will create quality backlinks to increase your website authority and increase referral traffic.
On-Page SEO: In on-page SEO, we will cover everything from Meta tag optimization, conversion rate optimization, and featured snippet optimization.
Landing Page Conversion: As your law firm SEO agency, we will create informative landing pages to increase website traffic and conversions through PPC or SEO.
Local SEO: Our team will optimize listings of your law firm in GMB. If your business shows up in location-based searches, you will get more leads.
Technical SEO: We will create a fast and responsive law firm website that is responsive to increase conversion rates.
For relevant and ROI generating strategies that work for your law firm, get in touch with Deftsoft. With over 16 years of digital marketing expertise and a history of successful campaigns, we know what works for your law firm. We use advanced data-driven strategies to bring you the best results. We have a dedicated and talented team of SEO specialists, graphic designers, editors and project managers who will look after every SEO project. We also specialize in other digital marketing strategies and tailor them to the needs of your business to deliver optimum results.
By using the right SEO tactics, you will be able to rank your law firm website higher on SERP for specific keywords. Our advanced SEO strategies will also help you appear in the near me searches. Use these tips to generate more traffic, build authority, and increase conversions.
Bring new business to your law firm by embracing law firm SEO services at Deftsoft. Our legal SEO experts will create a customized SEO strategy for your law firm. We will focus on improving search engine rankings for the specific target keywords-including your practice area and the legal services you offer.
Have a look at our comprehensive law firm SEO services
The first step in our SEO campaign is to audit your law firm website. We will determine how well your website performs and provide the best user experience through the technical audit. The goal is to determine the strengths and weaknesses of the website by addressing variables like site content, codding, mapping, and keyword density. Our SEO technical audit includes:
Wondering why you fall behind your competitors regarding search engine ranking? The reason your competitors are using advanced SEO strategies and their on-page SEO is on point. Fret not! We will do the same for you. Optimizing SEO elements is essential to improve your law firm brand's website, page ranking, and overall success. Through optimization, you will better understand the target audience's search terms and deliver the search results that match user queries. Search engines will better understand your website and content by optimizing on-page SEO. Here we will focus on the following factors:
Link building can do wonders for building the brand and showcasing your authority as a thought leader in the industry. Unlike other SEO agencies, our approach is more targeted. Your website visibility will increase as crawlers love to visit popular websites through backlinks. Also, our content will incorporate the right keywords in the page titles, Meta tags, meta descriptions, images, and links. To make the most of the backlinks, our backlinking strategy focuses on:
Creating local citations for your business to gain online visibility, improve local search rankings, and gain more traffic and sales. In local SEO, we will focus on incorporating on-page and off-page SEO strategies, which will increase traffic from the relevant online searches. Citations and GMB optimization will boost your site's ranking and create brand presence and relevance through link building. In our local SEO strategy, we will focus on:
We will monitor the brand mention of our law firm on local business review sites to know what people are talking about your business. We will conduct an online reputation management campaign to give a needed boost to your website. Here we will focus on the following things:
Nothing is constant in the world of SEO. To achieve the desired objective, i.e. to gain new clients, the law firm has to change its strategies constantly. Google algorithms change and SEO strategies must change accordingly to keep pace. Our SEO experts will constantly watch the latest updates and develop strategies in tandem with those changes.
Yes, we have experience creating Law firm SEO strategies for multiple locations at the local and national levels. Our SEO specialists, project managers, content writers, graphic designers and website developers will create a tailor-made strategy for different locations.
Through Law firm SEO, we will generate new leads for your business. We will target highly relevant keywords and create content that will create value for your audience and help your website appear organically in the Goggle SERP.
Yes, creating a relevant backlinking strategy is essential to driving SEO success. Through our link building approach, we will boost the ranking and performance of your website for local, regional and national SEO.