More than 70% of marketers believe social media platforms to be a major marketing destination. If you do not agree and have not established a social media presence, it's time to do so. There has been an increase in social browsers using social media platforms to research and purchase products.
Social media is no longer only a platform to interact with your friends or watch entertaining videos; it's a platform that will drive traffic, increase sales and boost brand awareness. It’s high time companies invested in social media marketing services to create, rejuvenate and reposition their brand. Need help to enhance your social media presence? Deftsoft is here to help you! Our social media marketing is simple: track, test, tweak and repeat.
Gain Marketplace Insights
Enhance Brand Authority
More Inbound Traffic
Want your business to thrive and flourish in a cut throat competitive environment? Join hands with Deftsoft and climb up the social media growth ladder. Social media marketing is the fastest way to grow your business today with incredible opportunities to drive revenue. It’s the best way to reach new audiences, build brands and find new customers. So, let’s find out what makes it unique and a must-have investment for brands .
What makes social media marketing unique? Social media profiles welcome people to your brand; your pages and accounts become the gateway for leads, projects, speaking gigs, invitations to events, partnerships and more. You can use social media for almost everything, from collaborating with influencers to talking about your brand and products and creating online communities to leverage it as a platform for customer service operations. The possibilities for social media marketing are endless. At Deftsoft, we closely watch the latest trends and adapt to new changes to give our clients their desired results. We focus on five core pillars of social media marketing.
Developing trust relationships with your customer’s in 2021 is harder than ever because of the rising concerns of privacy and fake news. Studies show 75 % of people don’t accept ads as the ultimate truth and 63 % of social media users consider consumer ratings when making purchase decisions. The data clearly shows it’s high time for brands to invest in social media marketing. We will help you build two-way communication to boost your brand visibility.
Want to boost website traffic, increase brand awareness and build loyal customers? Say no more. Deftsoft, with its unique and tailor-made social media strategies, will aid you in achieving this goal. Our focus is to convert website visitors into customers. We have expertise in:
Struggling to gain a presence on popular social media channels? Becoming the leader of the pack doesn’t happen overnight. You need creative social media marketing ideas and bespoke SMM strategies to position your brand as an expert on social media. This is where Deftsoft will help you. Thinking how? Read the following points!
We collect customer data to launch an effective campaign to convert audiences into leads. Lead generation results in increased customer loyalty and a positive brand image.
We go beyond the popular social media channels, like Facebook, YouTube, LinkedIn and Instagram, to promote your business. We perform in-depth business reviews, audience analysis and competitor research to find the best platform for your business.
We will help you reach an unlimited number of prospects across multiple locations without any additional charge. With us, you can show products and services at a low cost.
With our social media marketing packages, you will gain complete control over your branding, budget and social media content marketing.
With us, you get to showcase your brand as a thought leader and develop deep, meaningful connections with your followers.
You can categorize customers by age, location and online activities through our social media campaigns. Specific targeting options will promote your name within a niche audience.
we will collect data regularly and analyze it to determine the effectiveness of ad campaigns and improvise them, if needed, to get the desired results.
Being the most effective, economical mode of digital marketing, it’s essential to develop the right strategy on the right platform. At Deftsoft, we believe in providing a tailored social media marketing strategy to help clients achieve their desired results. We first understand the clients' requirements, do in-depth research, then formulate and execute social media strategies. Our broad range of social media marketing services includes.
Engaging Organic Social Campaigns
At Deftsoft, we use advanced tools to build a social community, share posts and respond to customer comments. We follow a detailed approach where we focus on identifying your audience, investing in the right content, posting and scheduling regular posts.
Managing & Monitoring Social Reputation
The process starts with posting strategic content, monitoring social media channels and engaging with customers who talk about your business. We will monitor social media reviews, social media feedback and sentiment, social engagement and brand mentions.
Wondering how to deliver social media content? We will plan your social media content, keeping your marketing on-message and helping you to achieve your business goals. In content development, we focus on identifying KPIs, choosing the right social network, research content topics and plan your content calendar accordingly.
Paid Advertising Campaigns
We will create paid advertising campaigns, keeping your audience in mind to best target your company and brand. We pay attention to conversions, measure and track results, understand when to advertise and ensure your brand is in the right place at the right time. We also perform split-testing to find out which paid ad will work best for you.
Brand Reputation Management
We will help you to build a positive digital presence. Our team will monitor search results and social media, repair negative reviews and ensure brand mentions align with your goals on popular social media channels. We will defend your brand against slights and misgivings from potential competitors.
Social Media Analytics and Reporting
Our team is experienced at studying analytics to track campaign performance. The data we analyze include website data, social media network data and CRM software data. We will also track and optimize your audience, engagement rate, click-through rate and track ROI on paid social campaigns.
Through social media marketing, you can spread the word about your brand. More than exposure, social media marketing helps in developing long-lasting relationships with the target audience. Social media helps in reaching out to all ages and demographics, encourages two-way communications, and is perfect for consumer service.
Social media marketing does wonders for both B2B and B2 businesses. In B2C business, we focus more on light-hearted content and fun social media posts. On the other hand, in B2B business, we focus on sharing industry-relevant content, the latest news, and trends in the specific industry. Social media is a vital tool for connecting with customers in both B2B and B2C industries.
Through social media, outreach brands collaborate with influencers, bloggers and publishers to build a strong network and boost the organic growth of the firm. Through social media, outreach brands provide valuable information to those interested in the business. Through influencer collaborations, brands create valuable content, establish a powerful position, and build a strong SEO presence.
Our team of experienced social media marketers keeps a close watch on the latest industry trends and uses the latest tools to provide high ROI to the business. Some of the social media marketing tools we use include Buzzsumo, MeetEdgar, Hootsuite, Sumo, Adespresseo, Adobe Spark and Photoshop to create images.
To measure the ROI of your social media marketing campaign, we will compare your results with competitors through analytics, such as engagement and followers, to see where your business stands in your target market. Some metrics we track include follower count, engagement rate, purchases, sign-ups, downloads, website traffic. We use Google Analytics to track website traffic and conversions.