Real Estate SEO Services That Drives Rank and Traffic

Sell More Homes and Develop Long-Lasting Relationships with Home Buyers

When it comes to real estate, everything revolves around location, location and location. We are not only talking about buying and selling properties but the location on search engines that dominates the real estate market. Through SEO, agents and brokers stand out from the rest of the pack. The more you rank on search results, the more traffic you will receive, the more high-quality leads your website will generate, the more homes and properties you will sell.

Deftsoft, with its tailored real estate SEO services, will help you achieve your goals with ease. Our team of experienced real estate SEO experts use Advanced SEO methods to help you get more traffic and qualified leads. We will bridge the gap between home buyers and sellers through real estate SEO.

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Key Statistics that Show Importance of
SEO for Real Estate Business

  • 90% of buyers search online during the home buying process.
  • 253 % increase in real estate searches.
  • 97 % of customers check a company's online presence before deciding whether they are worth buying.
  • 60 % Growth in Commercial real Estate Searches
  • 28 % of online searches for local companies will result in a transaction.

Ready to drive more traffic from Google? Get our real estate SEO services today!

What is Real Estate SEO? Do you need it for Your Business?

Did you know that over 80 % of people looking to buy or sell property in the real estate industry turn to Google? So, if your real estate website is not optimized for the relevant keyword phrases and search terms that buyers use, you will lose valuable customers.

You will interact with the highest number of potential clients through a detailed and properly implemented SEO strategy for real estate. SEO is the nail in the screw that will keep your real estate marketing house intact. Once you work with us, you will experience the following benefits:

  • Higher Visibility: With our state-of-the-art SEO services, the ranking of your real estate website will reach new heights, and your business will showcase in valuable searches.
  • Surpass Local Competition: Through our advanced SEO strategies, your real estate business will rank in the local pack where 42 % of users click when searching the web.
  • Earn Qualified Leads: Receive incoming leads from interested buyers or sellers.
  • Increase in Revenue: Through the abrupt increase in exposure, phone calls and leads, your agency will see an increase in revenue.
  • Lead Generation: Our real estate SEO program is an integrated marketing and sales funnel that will create new entry points for new leads to enter the funnel.

Real Estate SEO vs. PPC Services! What Works for You!

PPC is like renting a home or property. If you don’t have an investment that will increase over time, you prefer renting over buying. The same is true for PPC; initially, you don't need a heavy investment; you can gradually increase the campaign's success.

On the other hand, SEO is like buying a property. You need a large upfront investment, but trust us, the long-lasting benefits are worth it.

SEO and PPC- We Will Help You With Both!

Deftsoft is the top-rated SEO Company in India that specializes in both SEO and PPC. So, whatever the need of your business, our SEO and PPC team will help you achieve the desired results in no time. Your national, regional, or local SEO investment will improve drastically through cost-effective campaigns. We provide meaningful SEO services that deliver highly qualified leads and help agents and brokers establish long-lasting relationships with home buyers.

Real Estate SEO Trends that will Matter in 2022

  • Google Answer Boxes and Feature Snippets: As a part of our content marketing strategy, we create content optimized for Google answer boxes and feature snippets.
  • Use Google Maps: We will embed Google Maps on your real estate website with the business address to improve your SEO.
  • Blog Comments: Comments on your real estate website exhibit activity and traffic on your site to Google. Also, by posting comments on others' blogs, we will drive traffic to your website.
  • Stay on the Top of the Brand Mentions: We will set up a Google Alert to track your real estate brand online. Our team will monitor online local business directories to ensure business information is correct.
  • Fix the Page Load Speed: Mobile page load speed is important for real estate agents. To achieve fast load speed, we will condense file sizes, turn videos into pop-ups and delete unnecessary plugins.
  • Google Web Vitals: Through the Google web vitals update, we will improve the user experience using three metrics, i.e., first input delays, largest contentful paint and cumulative layout shifts.
  • Local SEO: SEO for real estate is incomplete without optimizing Local SEO. A localized approach will drive more traffic, increase brand awareness and drive high-quality leads to your website.

A Step-by-Step SEO Process for Real Estate Websites at Deftsoft

Want to reach potential clients who want to purchase their forever home or sell a prime piece of land? Do you want your website to show up when people search for real estate agencies near me? If so, it's time to invest in our stellar SEO real estate services. We will help you rank high on SERP and optimize your site, so it's discoverable to potential clients in Google Local Pack.

Steps Involved in Our Real Estate SEO Process

Step 1

Conduct Audit of Your Real
Estate Website

The first step in our SEO campaign is to audit your real estate website. We will determine how well your website performs and provide the best user experience through the technical audit. The goal is to determine the strengths and weaknesses of the website by addressing variables like site content, codding, mapping and keyword density. Our SEO technical audit includes:

  • Overall Website Health
  • Security Report
  • Landing page structure
  • Mobile responsiveness
  • Broken internal linking
Step 2

On-Page SEO

Wondering why you fall behind your competitors when it comes to search engine ranking? The reason your competitors are using advanced SEO strategies and their on-page SEO is on point. Fret not! We will do the same for you. Optimizing SEO elements is essential to improving your real estate brand's website, page ranking, and overall success. Through optimization, you will better understand the target audience's search terms and deliver the search results that match user queries. Search engines will better understand your website and content by optimizing on-page SEO. Here we will focus on the following factors:

  • Website Page Structure
  • Perform Targeted Keyword Research
  • Page Speed Optimization
  • Use of real estate keywords
  • Competitor Research
  • Content Analysis
  • Bounce Rate Analysis
  • Title, tags, Heading tags, meta descriptions
  • Google analytics and check keyword ranking
  • Schema Markup
Step 3

Earn Quality Backlinks and
Content Marketing

Link building can do wonders for building the brand and showcasing your authority as a thought leader in the real estate industry. Unlike other SEO agencies, our approach is more targeted. Through backlinks, your website visibility will increase as crawlers love to visit popular websites. Also, our content will incorporate the right keywords in the page titles, Meta tags. Meta descriptions, images and links. To make the most of the backlinks, our backlinking strategy focuses on:

  • Add your website to the real estate listings and ratings
  • Publish content on real estate platforms
  • Submit informative and well-written articles to online magazines, newsletters, and blogs of local real estate authorities.
Step 4

Conduct Local SEO for Real Estate
Website

It’s essential to create local citations for your real estate business to gain online visibility, improve local search rankings, and gain more traffic and sales. In terms of local SEO, we will incorporate both on-page and off-page SEO strategies in order to increase traffic from relevant online searches. Citations and GMB optimization will boost your site's ranking and create brand presence and relevance through link building. In our local SEO strategy, we will focus on:

  • Optimizing GMB
  • Remove duplicates
  • Directory listings
  • Keep the NAP information up to date
  • Optimize local content
  • Optimize site for Mobile
  • Use location in strategic parts of the website
Step 5

Generate Reviews for Real Estate
Website

Real estate is a hyper-local business and needs reviews from local buyers and sellers to appear authentic and reliable. The primary reason people pick a realtor is their local reputation and trust. As part of our social media marketing strategy, we will accept positive feedback from clients and provide quick resolution of negative reviews. We will monitor the brand mention of our real estate business on local business review sites to know what people are talking about your business. We will conduct an online reputation management campaign to give a needed boost to your real estate website. Here we will focus on the following things:

  • Review requests via text or email
  • Branded email templates
  • Review monitoring and response management
  • Negative review dispute resolution

Stellar SEO Services for Real Estate Agents at Deftsoft

Keyword Research
Content Creation
Website Audit
Content Audit
On-page SEO
Off-page SEO
Backlink Strategy
Technical SEO
PPC
Local SEO
Blogger Outreach
Social Media Management

Why Choose Deftsoft as your Real Estate SEO Agency?

Are you looking for a reputable SEO marketing agency that will take your real estate business to the acme of success? Do you want to increase the organic traffic of your real estate website? If so, Deftsoft, the leading digital marketing agency, is here to help you out! Our expert team will combine rank-building initiatives to improve your website's online presence and stay at the top of the game.

Here are some Reasons why you should hire us for Real Estate SEO Services:

  • Client Focus Strategies: We will talk to you to understand your real estate company goals and values. After acquiring knowledge about your need, we will develop industry-specific content that engages the audience.
  • We Deliver Results: Our team of experienced SEO professionals has expertise in creating strategy-building systems that deliver successful marketing campaigns.
  • Transparent operations: As a real estate agent, you will get access to our online portal, where you can monitor the performance of the SEO campaign.
  • Evidence-Based Research: We use facts and conduct evidence-based research to find the right solution for your real estate business. We use data for building a real estate SEO strategy that will deliver desired results.
  • On-Time Results: We have specialization in meeting the deadlines right on time without hampering the quality.
  • ROI Driven Campaigns: With us, you will get a high ROI-driven SEO strategy. Whether you are a small business or a Fortune 500 real estate firm, we will make sure your every dollar counts. We will make sure your SEO strategy yields positive returns.
  • Seamless Team Integration: Our team will work as an extension of your team and will be worth your ideas, goals, and marketing initiatives. We will provide valuable insights to improve your real estate SEO strategy.
  • Dedicated Data: We use smart data to help you reach your business objectives. We will take the guesswork out of the process and design an effective campaign to reach your target audience.

Wendi Gilbert

I highly recommend hiring Ruban and his team for SEO work. My experience was excellent. Ruban communicated throughout the process, always updating me what had been done and next steps. I feel very confident in their abilities. AND, I know that they provide so many services beyond SEO that all work together to gain traffic/awareness/sales. Ruban was great. I look forward to out next project together.

Wendi Gilbert





Devin Iyer

Working with Renu and team was a positive experience from start to finish. Always responsive, they implemented expert interventions for our Google Ads campaigns, and we are now seeing improved results. So I will definitely be engaging them again when the need arises, and happy to recommend their services.

Devin Iyer





Greg Hernon

I was very happy with the work completed by the experienced team at Deftsoft. We were able to recover a lot of organic hits on Google thanks to the good work the team did for me, and I would love to partner with them in the future as well.

Greg Hernon





RoseAnne Ruccello

Great company to work with! I needed help from the SEO team to improve the rankings of my website. The best thing about them was that they completed work right on time. I would appreciate them for their hard work and dedication

RoseAnne Ruccello





Dylan D

Deftsoft has done a remarkable job in improving organic traffic for my website. The quality of work which they have performed over the past 1 year has helped my business in terms of increased website visibility and conversions. A great team to work with!

Dylan D





Charles Rey

It was a great experience working with the PPC and SEO team at Deftsoft. The team is highly professional and provides results on time. Their flexible working schedule and round the clock help is what sets them apart

Charles Rey





Monika Gostic

I have worked with Deftsoft for running SEO and social media campaigns. I have communicated my needs, and the team successfully completed the tasks right on time. They communicated every progress on the project through weekly and monthly campaigns. Would recommend the team for their transparent and well-organized work!

Monika Gostic





Derren Ohanian

I had a great time working with Deftsoft. Always on time, delivered what I asked for within the stipulated budget. We worked together to resolve issues on the website and also improved the SEO rankings. Would like to hire them again!

Derren Ohanian





Matt Moe

The best thing I liked about Deftsoft was their communication and great service. Every time I needed their help, they were around the clock, ready to help us and respond to our queries. Would love to work with them in the future as well.

Matt Moe





David Foster

Great People, hard workers, fair price. Deftsoft has done a fantastic job working on our paid digital marketing and SEO campaigns. We've been using Deftsoft for nearly 2 years now with over 30,000 hours worked here on Upwork. We would not have kept them around for that many hours if they were not driving results. They are hard workers, fantastic at communicating, great at creating marketing plans and even better at executing them. Our site ranges between 250,000 - 1,000,000 monthly users. Deftsoft created a number of Google and Facebook audiences and campaigns to improve traffic and sales. Among other things, they reached out to bloggers for guest post that in turn increased our SEO rankings yielding higher visible results on Google, Yahoo, and other search engines. They built up our Adwords, Facebook, Bing, Youtube, and Adroll campaigns dramatically. We're very happy to be working with them still. I expect to see them continue to grow as a company. I highly recommend the team at Deftsoft for anyone wanting to increase their visibility or sales online.

David Foster





Benoit Querne

A good and very well organised job. In my case, I was completely new to this and did not understand all of the options that were proposed to me (my mistake), but the result is still very positive. With 2 years of experience and my actual knowledge of SEO, I would set the relationship a different way but when I started I just "gave the keys" and it ran very well. I think he has enough knowledge to adapt to beginners (like me at that moment) and people that already know what they want. I definitely recommend this freelancer!

Benoit Querne





FAQ on Real Estate SEO

Can Real Estate SEO Help Agents and Brokers Find New Clients?

Our real estate SEO strategy targets highly relevant SEO keywords to boost your position in search results to attract potential leads. The main strategy behind real estate SEO is to find new clients.

In SEO, we can't guarantee anything. However, you will see slow but profound results when the SEO strategies are implemented effectively. Our track record speaks for the work we perform and how we can help you succeed.

The average time it takes for an agency or broker to see results is around 4-6 months, and if your area has a lot of local competition, it may take even longer. However, you will surpass the competition by using an effective SEO strategy for your real estate business.

We specialize in creating customized backlink strategies for our clients, following a multi-prolonged approach to establish high authority backlinks to the real estate website, and building a backlink approach for national and local SEO.