Small Business SEO Services To Optimize your Online Visibility

Are you planning to expand your business online? Congratulations, you are on track, as a growing online presence is the need of the hour. Have you ever thought about why businesses flock online? Its because customers are there. So, as a small business owner, you need a website and affordable SEO services to increase the visibility of your website and rise above the competition. This is where Deftsoft, the leading digital marketing agency with its cost-effective SEO services, will give the needed boost to your small business.

As a small business owner, when it comes to SEO, you will be on the lookout for these things: affordability, honesty, and results. At Deftsoft, we have specialization in all three of them. Our SEO services will revolve around your budget and needs; we don't offer a template-based small business SEO package but offer customized SEO solutions to fit your budget, needs, and aspirations.

Key Statistics that Show Why Small Businesses
Invest in SEO

Only half of the small businesses invest in SEO to improve their visibility

18 % of the small businesses don’t pursue SEO

27 % of small businesses believe website traffic from organic search is an important indicator of SEO success.

Only half of the small businesses use social media to improve their efforts.


Whether you are a startup or an established firm, your online success depends on effective SEO strategies. Our team of experienced SEO strategists used advanced SEO strategies to increase traffic to your website in the long run. You will increase brand awareness, generate new leads, and increase your online visibility through SEO. In a world of intense competition, affordable SEO service is your way to stand out in the crowd. The more people discover your small business, the more leads you will generate.

Still on the fence about whether you should invest in SEO? Here are some benefits of SEO for small businesses to clear your doubts.

  • More Qualified Traffic: Want to drive qualified traffic to your website? If so, you need to invest in SEO to make your business discoverable.
  • Boost Brand Awareness: With Deftsoft’s SEO services for small businesses, your business rank will increase in more relevant searches.
  • Earn more Sales: Once your rank higher on search results, people will choose your business, and more chances of conversions will be.
  • Google Analytics: Through Google analytics, you will get a better insight into the customer behavior, track their footprints and formulate SEO strategy accordingly.
  • Gain Credibility: Through an online presence, you will convey a message about your business and build credibility around your brand as a small business owner.
  • Impressive ROI: Most SEO techniques don't require a big budget but provide an impressive ROI that will work for your small business.

Small Business SEO Trends that Deftsoft Incorporate in the
SEO Campaign

SEO helps websites or pieces of content to rank higher on Google. We will optimize the process of updating and optimizing a website so that each of your web pages ranks at the top of the search engine results pages, like Google, Bing, and YouTube. There are three pillars of successful SEO campaigns:

  • Create an impressive user experience

    If your website provides relevant information to customers has a unique and engaging user experience, search engines will prioritize your website. The focus should be on core web vitals and page experience signals.

  • Ecommerce search

    If you are selling products online, E-commerce search results is something you can't ignore, even if you are a small business owner.

  • Mobile-Friendly website

    At Deftsoft, we use a mobile-friendly testing tool to determine how well your site performs for mobile searches.

  • Local SEO

    Through local SEO, your website will show up whenever a user searches for a service similar to yours in their local area. In local SEO, we focus on GMB, create geo-targeted content, and include the name of your services in the website title, description, heading tags, and website copy.

  • Voice search Optimization will be on the rise

    In 2022, you will see video results more and more in the search results. This is why Deftsoft focuses on creating video-optimized content.

  • Google Discover

    Google Discover increases the online visibility of small businesses and puts the business information right in front of the target audience.

  • GMB

    By listing your website on Google my Business, we will improve location-based searches. The more active you are on GMB, the better your local SEO.

  • Google answer box

    In 2022, small businesses must make optimum use of the Google answer box. Be careful about the format of the posts on the website and search for answer boxes that have good answers and are easy to overpower.

As a small business owner, finding the perfect mix of digital marketing tactics may be overwhelming. You want to boost your ROI while managing your budget. You are confused about whether to opt for SEO or PPC or need a blend of both to achieve desired results. In this content piece, we will clear all your doubts.

First, let's talk about SEO. Through our advanced SEO strategies, we will increase your rankings when people search for your product or service. 92 % of users click on the links that appear on the first page; it's essential to invest in SEO. A strong following on social media is good, but as search beats social media more than 300 %, SEO must be a vital element of your marketing plan. Some benefits of investing in SEO include high conversion rates, sustained success, and better site usability.

You will gain organic traffic through SEO, but it takes time to see desired results. Those who want quick results opt for PPC. Through PPC, you can reach a specific audience quickly. Display ads to a specific audience for specific search terms through Google ad words. PPC offers high ROI, and you only pay when someone clicks your ads. In PPC, our team will create an ad campaign, identify the specific keywords and bid on those keywords to display your ads on those results. Some benefits of investing in PPC include: PPC ads will display on the top of the results, it comes with a controllable cost, PPC offers quick results, is highly targeted, and tracking results is easy.

At Deftsoft, we specialize in both SEO and PPC. If you want to invest in either one of them or both, we are willing to hear from you!

Breakthrough SEO Strategy for Small Business to
Improve Rankings

Conventional online marketing techniques work, but the costs create havoc in the life of a small business owner. We will craft an effective SEO strategy to give the needed boost to your small business online rankings and help you stay competitive while keeping the cost on the bay. All it takes is a seed of a robust strategy, hard work, and time to rejoice in the fruits of hard work. In SEO for small businesses, we will monitor your monthly progress using monthly reports and content building focusing on the most searched meta titles and trending keywords. We offer tailor-made SEO packages that match your budget and needs.

Have a look at the wide range of Small Business SEO Services we provide to clients

Keyword Research and

We use keywords that customers use when searching for your products or services.

Website Audit
and Analysis

Through a small business SEO audit, we will discover key factors that impact business visibility and traffic.

Set up Google

Through Google Analytics, keep your business on the top of audience reach. We will track improvements in keywords, meta titles, and optimizing content.

SEO Services

In on-page SEO, we will cover everything from Meta tag optimization, conversion rate optimization, and featured snippet optimization.


Here, we will perform tasks to improve search performance that is implanted outside the website.


SEO is the vehicle that drives traffic, and SEO content is the fuel. Our experienced content writers will create enriching content that works for your business.

Every business benefits from SEO, irrespective of its size and the industry they belong to. If you have a product or service to offer, there is someone searching for you. With an effective SEO strategy in place, potential customers can search for relevant terms in the search engines that will attract them to your business. With 4.66 billion active internet users and approximately 2.05 billion online shoppers, both small and medium-sized businesses and industry giants use the power of SEO to find new growth opportunities.

Whether you are a part of a Fortune 500 company or a small to medium-sized business, you will gain a name in the industry through online marketing. Our professional SEO team will study different aspects of digital marketing and create a lean marketing plan that will do wonders for your business. We keep a close eye on the evolving marketing trends, shifts in the search engine algorithms, change in market demands to develop SEO strategies that will boost your digital presence. If your small business belongs to any of the following industries, we will help you with remarkable SEO services.

  Professional services

  Real estate

  Pet services

  Home repair/renovations


  Local florists

  Medical practices



Looking for the cheapest and most profitable way to earn more revenue for your business? If so, you have come to the right place! Deftsoft, through its SEO services, will position your products and services to local prospects and customers who are searching for them. If you are a small business owner and want to get started with SEO, focus on certain key areas like:


  On-page and off-page


  Local SEO

  Content marketing


SEO can be complicated, but if you know the various steps involved and follow a strategic approach, the complex process will become fruitful.

Step 1

Conduct Audit of Your Small Business Website

The first step in our SEO campaign is to audit your small business website. We will determine how well your website performs and provide the best user experience through the technical audit. The goal is to determine the strengths and weaknesses of the website by addressing variables like site content, codding, mapping, and keyword density. Our SEO technical audit includes:

  •   Overall website health
  •   Security report
  •   Landing page structure
  •   Mobile responsiveness
  •   Broken internal linking
  •   Toxic links from poorly run sites
  •   Slow web page loading speeds
Step 2

Conduct Audit of Your SmallBusiness Website

Wondering why you fall behind the competitors regarding search engine ranking? The reason your competitors are using advanced SEO strategies and their on-page SEO is on point. Fret not! We will do the same for you. Optimizing SEO elements is essential to improve your small business brand's website, page ranking, and overall success. Through optimization, you will better understand the target audience's search terms and deliver the search results that match with user queries. Search engines will better understand your website and content by optimizing on-page SEO. Here we will focus on the following factors:

  •   Website page structure
  •   Perform targeted keyword research
  •   Page speed optimization
  •   Use of relevant keywords
  •   Competitor research
Step 3

Earn Quality Backlinks and
Content Marketing

Link building can do wonders for building the brand and showcasing your authority as a thought leader in the industry. Unlike other SEO agencies, our approach is more targeted. Your website visibility will increase as crawlers love to visit popular websites through backlinks. Also, our content will incorporate the right keywords in the page titles, Meta tags. Meta descriptions, images, and links. To make the most of the backlinks, our backlinking strategy focuses on:

  •   Add your website to the small business listings and ratings
  •   Publish content on small business platforms
  •   Submit well-written articles to online magazines
  •   Write quality blogs and web content on relevant topics
  •   Link content with similar content written for blogs or articles
  •   Use the concept of newjacking
Step 4

Conduct Local SEO

Creating local citations for your business to gain online visibility, improve local search rankings, and gain more traffic and sales. In local SEO, we will focus on incorporating on-page and off-page SEO strategies, which will increase traffic from the relevant online searches. Citations and GMB optimization will boost your site's ranking and create brand presence and relevance through link building. In our local SEO strategy, we will focus on:

  •   Optimizing GMB
  •   Remove duplicates
  •   Directory listings
  •   Keep the NAP information up to date
  •   Optimize local content
  •   Optimize site for mobile
  •   Use location in strategic parts of the website
Step 5

Generate Reviews for Small
Business Website

We will monitor the brand mention of our small business on local business review sites to know what people are talking about your business. We will conduct an online reputation management campaign to give a needed boost to your website. Here we will focus on the following things:

  •   Review requests via text or email
  •   Branded email templates
  •   Review monitoring and response management
  •   Negative review dispute resolution
  •   Online review management
  •   Public relations
  •   Social media management

    Wendi Gilbert

    I highly recommend hiring Ruban and his team for SEO work. My experience was excellent. Ruban communicated throughout the process, always updating me what had been done and next steps. I feel very confident in their abilities. AND, I know that they provide so many services beyond SEO that all work together to gain traffic/awareness/sales. Ruban was great. I look forward to out next project together.

    Wendi Gilbert

    Devin Iyer

    Working with Renu and team was a positive experience from start to finish. Always responsive, they implemented expert interventions for our Google Ads campaigns, and we are now seeing improved results. So I will definitely be engaging them again when the need arises, and happy to recommend their services.

    Devin Iyer

    Greg Hernon

    I was very happy with the work completed by the experienced team at Deftsoft. We were able to recover a lot of organic hits on Google thanks to the good work the team did for me, and I would love to partner with them in the future as well.

    Greg Hernon

    RoseAnne Ruccello

    Great company to work with! I needed help from the SEO team to improve the rankings of my website. The best thing about them was that they completed work right on time. I would appreciate them for their hard work and dedication

    RoseAnne Ruccello

    Dylan D

    Deftsoft has done a remarkable job in improving organic traffic for my website. The quality of work which they have performed over the past 1 year has helped my business in terms of increased website visibility and conversions. A great team to work with!

    Dylan D

    Charles Rey

    It was a great experience working with the PPC and SEO team at Deftsoft. The team is highly professional and provides results on time. Their flexible working schedule and round the clock help is what sets them apart

    Charles Rey

    Monika Gostic

    I have worked with Deftsoft for running SEO and social media campaigns. I have communicated my needs, and the team successfully completed the tasks right on time. They communicated every progress on the project through weekly and monthly campaigns. Would recommend the team for their transparent and well-organized work!

    Monika Gostic

    Derren Ohanian

    I had a great time working with Deftsoft. Always on time, delivered what I asked for within the stipulated budget. We worked together to resolve issues on the website and also improved the SEO rankings. Would like to hire them again!

    Derren Ohanian

    Matt Moe

    The best thing I liked about Deftsoft was their communication and great service. Every time I needed their help, they were around the clock, ready to help us and respond to our queries. Would love to work with them in the future as well.

    Matt Moe

    David Foster

    Great People, hard workers, fair price. Deftsoft has done a fantastic job working on our paid digital marketing and SEO campaigns. We've been using Deftsoft for nearly 2 years now with over 30,000 hours worked here on Upwork. We would not have kept them around for that many hours if they were not driving results. They are hard workers, fantastic at communicating, great at creating marketing plans and even better at executing them. Our site ranges between 250,000 - 1,000,000 monthly users. Deftsoft created a number of Google and Facebook audiences and campaigns to improve traffic and sales. Among other things, they reached out to bloggers for guest post that in turn increased our SEO rankings yielding higher visible results on Google, Yahoo, and other search engines. They built up our Adwords, Facebook, Bing, Youtube, and Adroll campaigns dramatically. We're very happy to be working with them still. I expect to see them continue to grow as a company. I highly recommend the team at Deftsoft for anyone wanting to increase their visibility or sales online.

    David Foster

    Benoit Querne

    A good and very well organised job. In my case, I was completely new to this and did not understand all of the options that were proposed to me (my mistake), but the result is still very positive. With 2 years of experience and my actual knowledge of SEO, I would set the relationship a different way but when I started I just "gave the keys" and it ran very well. I think he has enough knowledge to adapt to beginners (like me at that moment) and people that already know what they want. I definitely recommend this freelancer!

    Benoit Querne

    FAQ on Small Business SEO

    Through SEO, customers can easily find your small business website. Creating an SEO-friendly website will get more traffic and generate more sales. To rank on SERP, focus on the right keyword, your unique offerings, build quality links. Publish quality content and make your website user-friendly.

    Local SEO is the premium marketing tactic that will drive new businesses to increase rankings, traffic, and leads. Irrespective of the physical location or an online business, you need a strategy for localized searches and users in your local area. Local SEO helps you rank high on SERP, outshine your competitors, and attract even more customers.

    Business listing is like yellow pages that include an index of companies listed in alphabetical order. Through the business listing, users will find more concentrated products or services. The business listing makes the site easier to find and creates an additional backlink.

    The answer depends on what you do and how you do it. The cost of SEO for your small business will vary depending on numerous factors like a content, social media, keyword research, to name a few.