Tired of search engines ranking you lower on the SERPs? Is it because your competitors are using more expensive advertising or just bad luck? It's not magic; but simply good quality SEO giving your competitors an upper hand.
With more than 50% of online searches based on a location and more than 90% of people clicking on organic listings, local SEO has become a must-have digital marketing technique. So, are you ready to ramp up your search engine optimization efforts and connect your brand with high-intent customers in your local area? If so, Deftsoft, a leading digital marketing agency, will help you with conversion-driven local SEO services to rank your business higher on SEO local search queries and increase your ROI (return on investment).
Localized Link Building
Localized Content Creation
Structure Data Markup
Did you know that 46% of all Google searches are looking for local information? This means if your business is not locally optimized, you will lose valuable customers in your area. Enter local SEO that helps you to improve organic traffic from searches performed by local customers. In local SEO, we focus on "near me" and "geo-specific search queries". We aim to enhance brand awareness beyond the traditional storefront and make it more accessible to your local community through the use of various local digital marketing tactics like:
Without a robust local business SEO presence, you miss out on an incredible opportunity to gain valuable leads, traffic and sales. Local SEO is all about improving the local search visibility of small and medium-sized businesses, brick and mortar stores, and global firms within a particular geographical area. We analyze your competitors as well as improve your GMB pages to ensure higher conversions and brand visibility. Still thinking about whether to invest in local SEO? Read these points to clear all your doubts.
With our local SEO services, your company’s visibility in geographically-related searches will increase, especially within Googles' Local Pack (map listings). There are more than 8,212 local SEO agencies out there; thinking what differentiates us from the rest? It's our wide range of services at affordable packages that will give a boost to your local business.
Local SEO Audit
Our team offers local SEO audits to determine present local search rankings in comparison to the rest. We cover areas like local citations, NAP (Name, Address and Phone number), GMB, search rankings, reviews, ratings, links, authority and local listings. We also conduct GMB page audits, competitor benchmarking and organic link analysis.
Keyword Research and Strategy
We will determine which keywords your target audience is searching for, how many people are searching for those keywords & how to present information on search results. After identifying geo-specific, industry-related keywords, we will develop strategies to position your webpage to best align with audience queries.
Google My Business (GMB) SEO
With our GMB services, your search engine ranking, sales and traffic volume will increase. We will also evaluate your business information across the web to give you an enhanced, error-free local presence. Want to establish your brand as a business authority? Give us a call !
To rank higher in a specific geographical area, optimize your website for the target location. We publish locally targeted website content & provide an enhanced user experience. Our team optimizes metadata with geographic-specific keywords, create service & industry pages, apply local business schema to reflect business offerings.
Business Citation Management
Our team will audit citations across all online directories, edit local citations with the right NAP citations, create new citations, discover more local citation opportunities, manage and monitor local listings. We will search niche directories and submit your business information to boost your online reputation and brand name.
Nextdoor Local Business Advertising
As consumers have incorporated a ‘go local attitude’, it's time to promote businesses on popular social networking apps for neighborhoods and communities. Our team will improve your Nextdoor reputation and community by optimizing your profile, engage with the local community and track campaign metrics.
Adding a Geolocation
To grow your local business, you need local results from web searches. This is exactly what geotagging does. In geo-tagging, we add precise global positioning data, like specific latitude and longitude, to a website or an image found online. This will increase site ranking and image searches.
Optimize for Voice Search
55% of users do voice search to ask questions on smartphones. So, if your business doesn’t support a voice search feature, it will lose the game. It’s high time to include voice search optimization in your SEO strategy. We focus on long-tail & question keywords, restructure your content, and use conversational content.
Optimizing reviews from customers will not only improve your GMB presence but also motivate local buyers to purchase from your website. In review optimization, we focus on, respond to existing reviews in a professional way, ask for a review after the close of the sale, and send a post-purchase email asking customers to write a review.
Instead of focusing completely on the website in local SEO, we focus more on Google My Business Profile. The reason being Google displays local business pages when someone types locally-focused search phrases. In Local SEO, we optimize both Google My Business profile page and website, instead of just website as in SEO.
To rank your local business on Google and other major search engines, you need to invest in local SEO. We will optimize your online presence to attract more businesses from relevant local searches in local SEO. The key factors we focus on include location-based keyword research, Google My Business, Local citations, on-page SEO, link buildings and reviews, and other ongoing activities.
Local searches make up more than 20 % of the internet searches worldwide. And Google alone has 2.8 billion searches each month. Before availing of any service or purchasing any product, people look for the website online; hence it’s necessary to improve the online visibility of local businesses through local SEO.
The local SEO campaign results depend on the type of business and the number of listings being utilized. Some clients witness desired results within the first week, while others may have to wait two months to see optimal results.
Local SEO is primarily for local businesses who want leads from the locality in which they are operating. An E-commerce website with no physical location for customers to visit can’t use local SEO. A basic rule of thumb is local SEO is for those businesses that interact in-person with customers, clients, or patients.