Don’t Ignore! 10 PPC Trends to Know in 2023
October 4, 2022 / PAY- PER- CLICK
The year 2022 is about to end. So it’s time to buckle up your belt and start planning for 2023 PPC.
Undoubtedly paid ads and search engine results are important. However, many of us wonder why to worry about it. The answer to this question is that paid ads give better ROI.
You might not know that organic results only get 35 users out of 100. On the other hand, paid ads get 65 out of 100 users. Therefore, it becomes important to understand the latest PPC trends.
Keeping the same in mind, we, Deftsoft, in the post, have listed the top 10 PPC trends you know for 2023.
We have been successfully delivering digital marketing services for the last 17 years. With such great experience, we are saying that the PPC trend can dominate and potentially change online advertising for many online businesses.
Therefore getting familiar with the latest PPC trends is the key to building an effective advertisement strategy.
Go through the entire post and find the future PPC trends that may help you grow your business. If you don’t want to dive deep into this tech-related topic and want to grow your business, feel free to contact us.
So, keep scrolling down!
Table of Contents
- Try to be social
- PPC automation
- PPC integrated voice search
- Smart bidding
- Switch to quality content
- Jump into TikTok
- Combine PPC with SEO
- Don’t forget Bing and Yahoo
- Artificial intelligence (AI)
- Focus more on mobile
Trend #1: Try to be social
Seventy percent of people check their social media platforms once a month. As a result, PPC strategies that neglect social media may fall flat. Instagram, TikTok, Pinterest, Twitter, Facebook, Tumbler, and LinkedIn are some of the famous social media platforms that people visit daily.
The younger generation uses multiple social media platforms. In 2022, many businesses are considering Facebook and Google for advertisement. But, expand your horizons if you want to increase your sales chances and earn more than bread and butter.
Trend #2: PPC automation
One of the biggest revolutions in PPC (Pay-Per-Click) advertising is using machine learning and artificial intelligence to manage Google and Bing ad tasks. In the year 2021, the global automation industry generated revenue of around $238 billion. Furthermore, the automation process is expected to grow to 80 percent by 2023. As a result, automation will play a major role in ads.
Trend #3: PPC integrated voice search
In 2023, the Voice Search with PPC will surely increase. This is because people love to talk with their digital devices like smartphones. So there is quite a strange stat on voice search sales. According to Juniper Research (UK-based analyst), voice commerce will generate $80+ billion in yearly sales.
Consumers search for local businesses using voice search on their smartphones. However, you can’t take voice search and PPC integration for granted from a business perspective if you want to deepen your business roots.
Trend #4: Smart bidding
Undoubtedly, Google Adwords bidding has never been a piece of cake. But with machine learning, you can optimize your ads for conversion. This is what smart bidding is called.
As Google’s AI system automatically optimizes conversions in each auction, smart bidding helps you to achieve ad goals according to your budget. It defines your goals to Google. Smart bidding includes target CPA, target ROAS, and maximized conversions.
Trend #5: Switch to quality content
Quality content is always a game-changer for digital marketers and business owners. Switch to content rather than focusing on current algorithms. Algorithms, artificial intelligence, and machine learning constantly change with time. But PPC campaigns must re-evaluate their methods in terms of content.
Users trust more human-created content rather than machine-generated automated content. Good quality content satisfies audience desires and experiences; rewards you better. Let us understand it with the help of an example.
Suppose you earn rewards on viewing ads while playing an online game. The game provides customers with a relaxing and enjoyable experience, encouraging them to play more again and again. In this way, they will earn rewards and fulfill the goal of your ads.
Trend #6: Jump into TikTok
Earlier in the post, we explained the importance of PPC advertising on giant social media platforms like Instagram and Facebook. We also explained that marketers have to increase their horizons. Therefore they can’t ignore the newest obsession. TikTok is constantly growing and offers amazing opportunities for PPC marketing.
Trend #7: Combine PPC with SEO
PPC and search engine optimization (SEO) can be congruous. Presently, many organizations combine these two to gain better results. With the help of effective ad copy analysis, digital marketers can produce content with improved quality for their PPC campaigns. In addition, long-tail keywords can enhance the rates and paid bidding plans.
There is some difference between SEO and PPC:
- Organic positions
- Traffic over time
- Long-term results
- Ongoing process
- Improves visibility
- Free/lower cost
- Paid positions
- Immediate traffic
- Immediate results
- One-time setup
- Improves sales
- Only paid
Trend #8: Don’t forget Bing and Yahoo
Bing is now all set to expand its capabilities and reach regarding advertising, data gathering, and targeting audiences. Statista, on December 2021, said that Bing holds around 7 percent of the market share. At the same time, Yahoo holds around 3 percent of the market share of some leading search engines.
Trend #9: Artificial intelligence (AI)
Artificial intelligence (AI) has shocked the entire IT industry. It is estimated that by 2030, AI will globally impact the economy by $15.7 trillion. With AI, digital marketers and online business runners can create more impactful PPC campaigns, including:
- Predict future ad CTRs
- Calculate how ads affect quality scores
- Estimate a customer’s likelihood of converting
- Recognize the bids that will get the most traffic
- Enforce keyword or campaign optimizations when certain events take place.
With the help of artificial intelligence, digital marketers can learn about their targeted audience’s behavior. In addition, it helps your PPC campaigns to perform better. You can also set up automated bids, optimize long-tail keywords, diagnose active keywords, etc.
Trend #10: Focus more on mobile
The smartphone user count is gradually increasing. Moreover, they have made up a significant impact on paid search impressions. So if you, as a digital marketer, have not yet optimized for mobile, you are missing out on something big.
Whether you build your current business website all-screen responsive or a separate website for mobile users, your brand’s platform must be mobile-friendly. In addition, you need to understand that PPC campaigns must tailor to mobile platforms to stay always two steps ahead in the game.