Deftsoft Guide: 10 B2B Digital Marketing Trends for 2023


A few years before getting famous online is like counting 1, 2, 3. You had to publish some, oh! So cute, like YouTube videos. Pay for the advertisement. Get bloggers to interact with you. Run a Facebook PPC campaign. Boom! You got famous.

Unfortunately, now the table has been turned!

The various platforms, advanced technologies, user behavior and interactions, consumers’ expectations, and business models – are all at new heights. So, the old-school digital marketing tactics will now not give you and your business new heights.

In this article, we, Deftsoft, will tell you about the latest 10 B2B digital marketing trends that can prove to be game changers in 2023. After reading the whole post, you may see where you should pour your hard-earned money to achieve good returns.

So, without any further delay, let’s dive deep into it!

Table of Contents

  1. Google universal analytics is about to retire.
  2. Ads are walking away from Google.
  3. Influencers, influencers, everywhere.
  4. UX and SEO interaction is almost lost.
  5. Antitrends are escalating.
  6. Fundamentals matter a lot.
  7. Put interactive content on service.
  8. The video is still pertinent.
  9. Content is always the king.
  10. Go with digital marketing agencies.

Digital marketing is not an immutable arena. It keeps on changing with time. So, if your digital marketing plans are too thin for the upcoming years, you might risk a lot of money on unsatisfactory results. Therefore, you must know which B2B digital marketing trends will prove worthy for you in 2023.

10 B2B Digital Marketing Trends

1 of 10 Trends: Google Universal Analytics is About to Retire

According to Google, Universal Analytics (UA) will say goodbye to us next year on July 1, 2023. Universal Analytics, famously also known as Google Analytics, is majorly B2B digital marketing businesses use to estimate engagement on their online platforms.

Google Analytics 4 (GA4) will take the Google Universal Analytics (UA) position.

GA4 will be going to a more integrated and app-style analytics platform that tracks website engagement and has some great hidden gems. Like, works flawlessly with eCommerce sites, marketing sites, and web and native applications. All in all, it will provide digital marketers with a complete outline of how the users interact with your business.

2 of 10 Trends: Ads are Walking Away from Google.

After the COVID-19 waves, B2B marketers changed their advertising methods on Google. On Google,since 2020 the CPC, aka call-per-click run at a great pace. There were no signs of cost dropping down. It has become a challenge for most B2B digital marketers who showcase their services and solutions to achieve a good return on investment; many discontinue Google.

Google isn’t doing any better.Ninety-five percent of traffic is a bot. In addition, without good targeting, users do not see your ads. At the same time, B2B marketers are switching to other networks like Microsoft Advertising for their advertisement needs.

3 of 10 Trends: Influencers, Influencers, Everywhere.

B2B marketers have noticed that influencers have exploded in popularity. According to a study, the global influencer market is expected to hit nearly $16.4 billion by the end of 2022, and these numbers will rise in 2023.

People with bigger social networks can give your business a massive reach, and a positive shoutout can impact your business greatly. So when an influencer mentions your brand on their social media accounts, that’s a good sign. The reason is your business name is now visible to many people.

4 of 10 Trends: UX and SEO Interaction is almost Lost.

A few years back, SEO played the only role in ranking the website on Google. But user experience (UX) has now become important for websites to rank on Google. In short, a good user experience (UI) is best for search engine optimization (SEO). The fundamental SEO tactics are outdated, which will not be an issue when you have a good user experience.

5 of 10 Trends: Antitrends are Escalating.

Metaverse and Web3 have been tabled and are on the diminish. NFTs are about to be plateaued. On the other hand, traditional voice search is not worthy for B2B digital marketing.

6 of 10 Trends: Fundamentals Matter a lot.

B2B digital marketers always push themselves towards useful content, not loop around algorithmic junk. In past years, B2B was all about getting heavy clicks. But now it’s the same. People want content that comes from smart AI or humans.

Human-guided AI, or Smart AI, will be in the market in 2023. The reason is that it asks for keywords and showcases massive information to generate more useful content. However, since smart AI won’t replace humans, it can simply help to automate some routine work.

7 of 10 Trends: Put Interactive Content on Service.

Engagement plays a vital role in B2B marketing. Nowadays, many B2B marketers are shifting to quizzes, human-trained chatbots, and assessments. It gives people a clear visual perception.

8 of 10 Trends: The Video is Still Pertinent.

Video is always going to remain important for any B2B digital marketing.

If you think your content will showcase much better in a video format, then go for it. But if you are making videos for the sake of videos, leave it.

Users are experiencing a great flow of unwanted or not useful videos. Therefore, you should only consider making a video if it makes great sense to the user. Don’t waste your time, money, and effort.

9 of 10 Trends: Content is Always the King.

You might not know that consumers are 2x times more likely to trust user-generated content compared to company- or agency-generated content. Therefore, if you are in B2B digital marketing business, you can benefit from user-generated content to promote your brand in front of the world. It will be going to increase engagement and builds solid trust.

Nowadays, anyone can produce quality content. You only need a smartphone to capture some photos and videos and a social media account to share your thoughts. As a result, it is expected that the content market size will touch the value of $18 billion by the end of 2028.

10 of 10 Trends: Go with Digital Marketing Agencies.

In digital marketing, competition is always high. Many B2B digital marketers spend most of their time and resources building campaigns. Expert digital marketers like Deftsoft provide the best assistance to your business needs and take it to the next level.

Final Words

You need to understand these popular 10 B2B digital marketing trends. So, you can get success first in 2023. If you need any help, feel free to contact us.