Best Content Marketing Practices For 2023
April 4, 2023 / Digital Marketing
You must have heard about digital platforms like websites, email, social media, or blogs associated with content marketing. Precisely, the history of content marketing dates back to the era before the present digital platforms existed. Rewind back to 1895, John Deere published “The Furrow,” – a print magazine designed for farmers. We are now sending personalized emails to customers with different demographics and preferences.
Let’s not proceed to explore the history of content marketing. Still, the point here is that content marketing has been in existence for a long time, and its future seems promising. Content marketing practices and trends have a lot to tell about its promising future. Upon incorporating these latest practices in your content can do wonders!
So, why don’t we explore some of them!
Don’t Forget the Customer Voice
Customer voice is one of the components of customer experience, which states customer needs, preferences, and expectations. Therefore, understanding the customer voice helps to ascertain what the customer really wants.
Suppose you went to a clothing store and you won’t find a t-shirt there. Instead, it states that the store is unable to provide what the customer wants for any reason whatsoever. Clearly, it means that the store cannot understand the customer’s voice.
This principle applies to every business type because customers will always be at the end point of a supply chain. So, it is essential to understand the customer voice and create content accordingly.
Make It Interactive
Your content won’t sell if it’s not interactive. Video content is now ruling and is here to stay. Thanks to TikTok and Instagram Reels, customers now want their favorite brands to create catchy video content.
Creating interactive content goes a long way and helps push the content marketing strategy to the right audience. Your content must find different ways to enhance interactivity and increase engagement. Consumers need more and more, something interactive every day. Try to create content using formats like quizzes, polls, and interactive videos to engage and retain customers because that’s what today’s users wish to experience.
Focus On Research
Research is the backbone of content. It is not just about writing words or creating catchy videos; it is the research that inputs life into the content. Moreover, research helps to uncover hidden ideas and create something appealing or hard-hitting.
Research is the first step toward creating sellable content. It helps to provide answers to questions like-
- Will the audience respond to the content?
- How does my audience engage?
- What type of content are my competitors creating?
- How does the audience react to competitors’ content?
Only if you are focusing on the research, you find the answers to such questions and insights into the customer voice.
Defining How To Measure the Content’s ROI
This isn’t a new trend, but it is one that will remain a best practice for content marketing. It’s difficult to link ROI to anything in SEO or the organic channel, as opposed to paid advertising or email marketing, which normally has more clear-cut CPC, conversion rates, and other crucial indicators.
This is why it’s critical to explicitly establish how you’ll measure your content for ROI and demonstrate how it contributes to the organization’s results. For example, reporting on how the content brings additional users to the site or helping them convert is the best approach to obtain more buy-in on SEO or why content is beneficial.
It is recommended that you set up reporting before creating the content, either using an enterprise SEO platform or smaller tools, so you can measure how your content is performing, like target keywords now ranking on Page 1, which will result in rise of organic traffic and organic conversions.
By doing so consistently, you can tell a story about how being proactive with SEO is beneficial because you are attracting users to the site today and will continue to drive traffic to this same piece of content perpetually.
Re-Optimize the Outdated Content
By monitoring how current material on your site performs, you can determine whether it is possible to re-optimize or repurpose old or underperforming information.
One of the most effective methods to accomplish this is to conduct a content audit to better understand which content is performing well and which content may require a refresh or some love this year.
Instead of wasting time and energy generating new content, consider improving some of your site’s existing content. Auditing the content on the site is always a good idea. It’s a fun process to go through because you can find a lot of hidden gems while also determining what other content upgrades, optimizations, or net new developments the site may benefit from.
What’s The Crux?
The key to success in content marketing lies in creating valuable, relevant, and engaging content that resonates with your target audience. In conclusion, content marketing will remain a crucial aspect of digital marketing in 2023. With the continuously evolving digital landscape, staying updated with the latest trends and practices is essential to achieve success.
To maximize your efforts, consider incorporating a mix of different formats, such as videos, blog posts, infographics, and social media posts. Remember to measure and analyze the performance of your content to refine your strategy and achieve even better results. With these best practices in mind, you can stay ahead of the game and effectively reach your marketing goals in 2023.