WheelPlus USA offers car accessories to customers at a great price. The website stores an extensive collection of the finest car accessories designed for specific models resulting in a precise match with factory parts and components. The WheelPlus US hosts a wide array of choices for known brand vehicles like Ferrari, Lamborghini, Porsche, Mercedes Benz, BMW, Jaguar, Audi, etc. The client was facing an issue in setting up a new ad account because of limited data available. Low ROI and sales were the main concern for the client, along with staying relevant in the highly competitive threat landscape.
The client wanted to use an advertising platform that would help them to expand their customer base and profit margins.
The main expected outcome of the project was to set up a number of carefully researched campaigns to drive revenue with an improved ROAS. The client wanted a dedicated shopping campaign to increase the sales of its products.
Through the search campaign, we placed ads across Google's vast network of search results and showed ads to people searching actively for clients' products and services. Standard Shopping Campaign: we used the campaign to promote products by giving users detailed product information even before they click the ad.
We used the campaign to promote products by giving users detailed product information even before they click the ad.
The new goal-based campaign was developed to access a single campaign's entire Google Ads Inventory.
Our team created visually engaging ads on the Google display network. The display network's aim was to reach maximum people as they browse millions of websites, apps, and Google-owned properties.
Have a look at the results we achieved for the client
For our campaign, with an average cost of $0.22, we received 204,385 clicks and 26,786,683 impressions. The CTR we achieved for the client was 0.76 % for a cost/conversion of $89.84.