Case Study

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Project Description

WheelPlus USA offers car accessories to customers at a great price. The website stores an extensive collection of the finest car accessories designed for specific models resulting in a precise match with factory parts and components. The WheelPlus US hosts a wide array of choices for known brand vehicles like Ferrari, Lamborghini, Porsche, Mercedes Benz, BMW, Jaguar, Audi, etc. The client was facing an issue in setting up a new ad account because of limited data available. Low ROI and sales were the main concern for the client, along with staying relevant in the highly competitive threat landscape.

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Objectives and
Client Expectations

The client wanted to use an advertising platform that would help them to expand their customer base and profit margins.

The main expected outcome of the project was to set up a number of carefully researched campaigns to drive revenue with an improved ROAS. The client wanted a dedicated shopping campaign to increase the sales of its products.

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Client Goals and Requirements

  • ✓Limited previous data posed a challenge in setting up ads with a new Google ads account.
  • ✓The client wanted to work on a new advertising platform that would help them expand their consumer base and profit margins.
  • ✓It was very difficult to boost sales in a competitive market.
  • ✓Create Adwords campaigns from the ground up, including keyword research, ad development, ad extension setup, and audience targeting.
  • ✓Optimize the campaigns regularly to target appropriate traffic and improve website traffic, resulting in increased sales and a great return on investment.
  • ✓The client was facing a challenge in determining which keywords, search terms, headlines, and descriptions were performing the best.
  • ✓Insufficient data per account to make predictions using conventional techniques

Solutions That Helped Client to Achieve Business Objectives

  • ✓We collaborated with the client to create coherent and streamlined Google campaigns to enhance brand recognition and customer numbers.
  • ✓Made changes in the current search campaign and restructured the ad group to make sure the keywords inside them are thematically related.
  • ✓Our team changed and added a few keywords with a higher volume that were more relevant to Wheelplus USA's products.
  • ✓We created a dedicated smart shopping campaign, and to get hidden search phrases, we used other tools like (Google Analytics and Google Trends).
  • ✓Used the feed management program data feed watch to group products by size and remove those that weren't doing well from the campaigns.
  • ✓We maximized spending and profits on the most profitable categories and best-selling products.
  • ✓We included new products to further optimize the campaign.
  • ✓Unified historic ad data for all client accounts for better data management.

Technology Platform
We
Worked On

Search Campaigns

Through the search campaign, we placed ads across Google's vast network of search results and showed ads to people searching actively for clients' products and services. Standard Shopping Campaign: we used the campaign to promote products by giving users detailed product information even before they click the ad.

Standard Shopping Campaign

We used the campaign to promote products by giving users detailed product information even before they click the ad.

Performance Max Campaign

The new goal-based campaign was developed to access a single campaign's entire Google Ads Inventory.

Display Campaign

Our team created visually engaging ads on the Google display network. The display network's aim was to reach maximum people as they browse millions of websites, apps, and Google-owned properties.

Our Work Displayed Through Numbers

Have a look at the results we achieved for the client

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Breakdown of The Results
  • 31M- Total Impressions
  • 241K- Total Clicks
  • 701- Total Conversions
  • $76.91- Cost per Conversion
  • 1K+-Phone Calls
  • 6.35 % -ROAS
Our Top Performing Campaigns included
  • Ds- performance max
  • DS- Dynamic Campaign
  • New smart campaign-experiment
  • DS-Shopping Campaign

Results

For our campaign, with an average cost of $0.22, we received 204,385 clicks and 26,786,683 impressions. The CTR we achieved for the client was 0.76 % for a cost/conversion of $89.84.

    Wendi Gilbert

    I highly recommend hiring Ruban and his team for SEO work. My experience was excellent. Ruban communicated throughout the process, always updating me what had been done and next steps. I feel very confident in their abilities. AND, I know that they provide so many services beyond SEO that all work together to gain traffic/awareness/sales. Ruban was great. I look forward to out next project together.

    Wendi Gilbert





    Devin Iyer

    Working with Renu and team was a positive experience from start to finish. Always responsive, they implemented expert interventions for our Google Ads campaigns, and we are now seeing improved results. So I will definitely be engaging them again when the need arises, and happy to recommend their services.

    Devin Iyer





    Greg Hernon

    I was very happy with the work completed by the experienced team at Deftsoft. We were able to recover a lot of organic hits on Google thanks to the good work the team did for me, and I would love to partner with them in the future as well.

    Greg Hernon





    RoseAnne Ruccello

    Great company to work with! I needed help from the SEO team to improve the rankings of my website. The best thing about them was that they completed work right on time. I would appreciate them for their hard work and dedication

    RoseAnne Ruccello





    Dylan D

    Deftsoft has done a remarkable job in improving organic traffic for my website. The quality of work which they have performed over the past 1 year has helped my business in terms of increased website visibility and conversions. A great team to work with!

    Dylan D





    Charles Rey

    It was a great experience working with the PPC and SEO team at Deftsoft. The team is highly professional and provides results on time. Their flexible working schedule and round the clock help is what sets them apart

    Charles Rey





    Monika Gostic

    I have worked with Deftsoft for running SEO and social media campaigns. I have communicated my needs, and the team successfully completed the tasks right on time. They communicated every progress on the project through weekly and monthly campaigns. Would recommend the team for their transparent and well-organized work!

    Monika Gostic





    Derren Ohanian

    I had a great time working with Deftsoft. Always on time, delivered what I asked for within the stipulated budget. We worked together to resolve issues on the website and also improved the SEO rankings. Would like to hire them again!

    Derren Ohanian





    Matt Moe

    The best thing I liked about Deftsoft was their communication and great service. Every time I needed their help, they were around the clock, ready to help us and respond to our queries. Would love to work with them in the future as well.

    Matt Moe





    David Foster

    Great People, hard workers, fair price. Deftsoft has done a fantastic job working on our paid digital marketing and SEO campaigns. We've been using Deftsoft for nearly 2 years now with over 30,000 hours worked here on Upwork. We would not have kept them around for that many hours if they were not driving results. They are hard workers, fantastic at communicating, great at creating marketing plans and even better at executing them. Our site ranges between 250,000 - 1,000,000 monthly users. Deftsoft created a number of Google and Facebook audiences and campaigns to improve traffic and sales. Among other things, they reached out to bloggers for guest post that in turn increased our SEO rankings yielding higher visible results on Google, Yahoo, and other search engines. They built up our Adwords, Facebook, Bing, Youtube, and Adroll campaigns dramatically. We're very happy to be working with them still. I expect to see them continue to grow as a company. I highly recommend the team at Deftsoft for anyone wanting to increase their visibility or sales online.

    David Foster





    Benoit Querne

    A good and very well organised job. In my case, I was completely new to this and did not understand all of the options that were proposed to me (my mistake), but the result is still very positive. With 2 years of experience and my actual knowledge of SEO, I would set the relationship a different way but when I started I just "gave the keys" and it ran very well. I think he has enough knowledge to adapt to beginners (like me at that moment) and people that already know what they want. I definitely recommend this freelancer!

    Benoit Querne