Case Study

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Kubermatic Website Home Page

Project Description

The website offers premium leather gun holsters and specializes in concealed carry holsters made from premium saddle-grade leather. Their premium collection includes G3 Holsters, G3 magazine holsters, our REVO Modular Holster Shells and Rigs, belly band style around the body holsters, concealed purse, car, and desk holsters. The client contacted Deftsoft to set up a paid search campaign and increase the ROAS.

Client Requirements that Needed Our Attention

  • Before collaborating with Deftsoft, the client worked with numerous PPC management companies that we're unable to handle their accounts.
  • The client struggled to balance paid search revenue, return on ad expenditure in their highly competitive area, and achieve the overall objectives.
  • The outdated website with an ancient CMS platform needed an aesthetic to revamp.
  • Additionally, their Google Ads account was poor, and the client wasn't using best practices for effective campaign management.
  • The client wanted to work with a company that could boost their return on advertising investment, produce more money, and gets their account back on track.

Our Plan of Action

  • The first step was to thoroughly analyze Urban Carry's Google and Facebook ads account.
  • Our SEO team and UX and web design professionals revamped the website and improved its landing page for better user interaction.
  • Our team completely revamped Urban Carry's existing Google & Facebook Ads campaigns.
  • Designed a new campaign to increase PPC conversions by leveraging the insights discovered during our initial analysis.
  • Conducted audience research to generate relevant traffic.
  • Properly organized the Google ads account, resulting in better ROAS, more sales, and better account management.

Strategies Used for Google Ads Account

  • As a part of our initial strategy, we optimized and reorganized the Google Adwords account.
  • We made significant attempts to examine past search keywords, categories, and product performance.
  • After that, we created and segregated their Google Shopping campaigns and arranged them sothat bid and budget management could be improved.
  • Our team created targeted campaigns, ad groups, and keywords.
  • The new campaign structure resulted in minor glitches as we established more focused ad groups, conducted A/B testing for ad copy, and used previously underutilized site links and callout extensions better.
  • Our strategy resulted in a boost in income and return on ad expenditure within a few months.

Technology Platforms
We Worked On

Standard Shopping Campaign

Through the campaign, we promoted products by giving users detailed product information before they even click on the ad.

Dynamic Campaign

This type of campaign was conducted to allow Google to automatically show the ad based on a "crawl" of certain website pages.

Search Campaign

The main idea of creating a search campaign was to place ads across Google's vast network of search results. We wanted to show ads to people actively searching online for clients' products and services.

SKAG Campaign

SKAG or Single Keyword Ad Group was created to ensure each keyword has a dedicated ad group, aiming to increase the overall click-throughclick-through rate.

Display Campaign

Through display campaigns, we reached people as they browse millions of websites, apps, and Google-owned properties.

Our Work Displayed Through Numbers

Have a look at the results we achieved for the client

We Used For

Split Up The
Audience's Interests

Created A Wide
Range Of Creative

Created Required
URL Tags

Campaign Goals

Narrow Down
Target Audience

Launched A
Traffic Campaign

Launched A
Conversion Campaign

Technology we Used for Facebook Ads



Our team set up a reach campaign to increase the brand's awareness by getting as many people to see the client's ad as possible.



Created a traffic campaign to drive traffic to your website, landing page, or e-commerce store.



Set up a conversion campaign to track the conversions.



Created engagement campaigns to place the firm's products and services in front of the audience.


Catalog Sale

In this campaign, we dynamically showed products from the FB product catalog to the target audience defined at the ad set level.



A conversion-focused campaign known as a "Facebook Catalog Sales Campaign" will dynamically display products from your Facebook product catalogue to the target audience specified at the ad set level.

    Wendi Gilbert

    I highly recommend hiring Ruban and his team for SEO work. My experience was excellent. Ruban communicated throughout the process, always updating me what had been done and next steps. I feel very confident in their abilities. AND, I know that they provide so many services beyond SEO that all work together to gain traffic/awareness/sales. Ruban was great. I look forward to out next project together.

    Wendi Gilbert

    Devin Iyer

    Working with Renu and team was a positive experience from start to finish. Always responsive, they implemented expert interventions for our Google Ads campaigns, and we are now seeing improved results. So I will definitely be engaging them again when the need arises, and happy to recommend their services.

    Devin Iyer

    Greg Hernon

    I was very happy with the work completed by the experienced team at Deftsoft. We were able to recover a lot of organic hits on Google thanks to the good work the team did for me, and I would love to partner with them in the future as well.

    Greg Hernon

    RoseAnne Ruccello

    Great company to work with! I needed help from the SEO team to improve the rankings of my website. The best thing about them was that they completed work right on time. I would appreciate them for their hard work and dedication

    RoseAnne Ruccello

    Dylan D

    Deftsoft has done a remarkable job in improving organic traffic for my website. The quality of work which they have performed over the past 1 year has helped my business in terms of increased website visibility and conversions. A great team to work with!

    Dylan D

    Charles Rey

    It was a great experience working with the PPC and SEO team at Deftsoft. The team is highly professional and provides results on time. Their flexible working schedule and round the clock help is what sets them apart

    Charles Rey

    Monika Gostic

    I have worked with Deftsoft for running SEO and social media campaigns. I have communicated my needs, and the team successfully completed the tasks right on time. They communicated every progress on the project through weekly and monthly campaigns. Would recommend the team for their transparent and well-organized work!

    Monika Gostic

    Derren Ohanian

    I had a great time working with Deftsoft. Always on time, delivered what I asked for within the stipulated budget. We worked together to resolve issues on the website and also improved the SEO rankings. Would like to hire them again!

    Derren Ohanian

    Matt Moe

    The best thing I liked about Deftsoft was their communication and great service. Every time I needed their help, they were around the clock, ready to help us and respond to our queries. Would love to work with them in the future as well.

    Matt Moe

    David Foster

    Great People, hard workers, fair price. Deftsoft has done a fantastic job working on our paid digital marketing and SEO campaigns. We've been using Deftsoft for nearly 2 years now with over 30,000 hours worked here on Upwork. We would not have kept them around for that many hours if they were not driving results. They are hard workers, fantastic at communicating, great at creating marketing plans and even better at executing them. Our site ranges between 250,000 - 1,000,000 monthly users. Deftsoft created a number of Google and Facebook audiences and campaigns to improve traffic and sales. Among other things, they reached out to bloggers for guest post that in turn increased our SEO rankings yielding higher visible results on Google, Yahoo, and other search engines. They built up our Adwords, Facebook, Bing, Youtube, and Adroll campaigns dramatically. We're very happy to be working with them still. I expect to see them continue to grow as a company. I highly recommend the team at Deftsoft for anyone wanting to increase their visibility or sales online.

    David Foster

    Benoit Querne

    A good and very well organised job. In my case, I was completely new to this and did not understand all of the options that were proposed to me (my mistake), but the result is still very positive. With 2 years of experience and my actual knowledge of SEO, I would set the relationship a different way but when I started I just "gave the keys" and it ran very well. I think he has enough knowledge to adapt to beginners (like me at that moment) and people that already know what they want. I definitely recommend this freelancer!

    Benoit Querne