United Security Services started as a small Southern California security guard and patrol service organization. They have been a security industry leader for over two decades. Being one of the largest security companies in California, United Security Services has been able to grow its value for the small businesses it started off servicing. The client wanted to make an online presence in the competitive market to the people in need of professional security services and make profits at a low cost.
The client wanted to increase their online presence as the results from the physical stores were not satisfactory. The main goal of the client was to create a Google ad campaign with frequent tracking of results. The conversion rate from the previous campaign was very low that needed a quick boost. Also, there was a need to conduct relevant keyword research to target a specific audience.
We created a search campaign with relevant keywords and optimized ad copies to get maximum results.
In the smart campaign, we highlighted key selling points of the business to attract customers. We set up both single and multiple campaigns for the business to showcase different products or services, each with its own set of keywords. The smart campaign helped us achieve 3X leads.
Our team created compelling video campaigns with a wide range of ad formats to engage customers on YouTube and other video partner websites. We created YouTube ads with the brand's video, including offers and features of the security service offered by the client.
Have a look at the results we achieved for the client
After conducting the campaign, most of the keywords got better search results, and we achieved 210.92 leads.