Case Study

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Project Description

United Security Services started as a small Southern California security guard and patrol service organization. They have been a security industry leader for over two decades. Being one of the largest security companies in California, United Security Services has been able to grow its value for the small businesses it started off servicing. The client wanted to make an online presence in the competitive market to the people in need of professional security services and make profits at a low cost.

Objectives and
Client Expectations

The client wanted to increase their online presence as the results from the physical stores were not satisfactory. The main goal of the client was to create a Google ad campaign with frequent tracking of results. The conversion rate from the previous campaign was very low that needed a quick boost. Also, there was a need to conduct relevant keyword research to target a specific audience.


Challenges Client Needed Resolution For

  • Client had set up an online catalog and shared it online but received minimal interaction even after using social media platforms.
  • Client wanted to increase ROI and business profits at a low cost.
  • Wanted to set up an online store as sales from physical stores were not satisfactory.
  • Invest in digital ads to increase brand awareness and drive more leads.
  • Client wanted to explore different digital marketing avenues and needed support for entering the digital marketing landscape.
  • Create Adwords campaigns from the ground up, including keyword research, ad development, ad extension setup, and audience targeting.

Solutions That Helped Client to Achieve Business Objectives

  • We collaborated with the client to create coherent and streamlined Google campaigns to enhance brand recognition and customer numbers.
  • Client reached out to Deftsoft for online advertising, where our team conducted market analysis and website analysis and used the data for setting up Google ads campaign.
  • Developed a bespoke Google ads strategy to increase leads and beat competitors in the long run.
  • Added keywords specific to their target audience to achieve leads at a lower cost.
  • We launched a search and smart campaign with optimized ad copies and keywords to encourage users to use the client’s security services.
  • Our campaign helped clients to increase 4x leads from online advertising through regular optimization to boost performance.
  • Developed a marketing strategy that helped the client to stand out from competitors.

Technology Platform
We Worked on

Search Campaign

We created a search campaign with relevant keywords and optimized ad copies to get maximum results.

Smart Campaign

In the smart campaign, we highlighted key selling points of the business to attract customers. We set up both single and multiple campaigns for the business to showcase different products or services, each with its own set of keywords. The smart campaign helped us achieve 3X leads.

Video Campaign

Our team created compelling video campaigns with a wide range of ad formats to engage customers on YouTube and other video partner websites. We created YouTube ads with the brand's video, including offers and features of the security service offered by the client.

Our Work Displayed Through Numbers

Have a look at the results we achieved for the client

Overall Stats of the Campaign
  • Total number of clicks: 6.76K
  • Total conversions: 210.92
  • Click-Through Rate: 2.14%
  • Phone Calls: 103


After conducting the campaign, most of the keywords got better search results, and we achieved 210.92 leads.

I highly recommend hiring Ruban and his team for SEO work. My experience was excellent. Ruban communicated throughout the process, always updating me what had been done and next steps. I feel very confident in their abilities. AND, I know that they provide so many services beyond SEO that all work together to gain traffic/awareness/sales. Ruban was great. I look forward to out next project together.

Wendi Gilbert

Working with Renu and team was a positive experience from start to finish. Always responsive, they implemented expert interventions for our Google Ads campaigns, and we are now seeing improved results. So I will definitely be engaging them again when the need arises, and happy to recommend their services.

Devin Iyer

I was very happy with the work completed by the experienced team at Deftsoft. We were able to recover a lot of organic hits on Google thanks to the good work the team did for me, and I would love to partner with them in the future as well.

Greg Hernon

Great company to work with! I needed help from the SEO team to improve the rankings of my website. The best thing about them was that they completed work right on time. I would appreciate them for their hard work and dedication

RoseAnne Ruccello

Deftsoft has done a remarkable job in improving organic traffic for my website. The quality of work which they have performed over the past 1 year has helped my business in terms of increased website visibility and conversions. A great team to work with!

Dylan D

It was a great experience working with the PPC and SEO team at Deftsoft. The team is highly professional and provides results on time. Their flexible working schedule and round the clock help is what sets them apart

Charles Rey

I have worked with Deftsoft for running SEO and social media campaigns. I have communicated my needs, and the team successfully completed the tasks right on time. They communicated every progress on the project through weekly and monthly campaigns. Would recommend the team for their transparent and well-organized work!

Monika Gostic

I had a great time working with Deftsoft. Always on time, delivered what I asked for within the stipulated budget. We worked together to resolve issues on the website and also improved the SEO rankings. Would like to hire them again!

Derren Ohanian

The best thing I liked about Deftsoft was their communication and great service. Every time I needed their help, they were around the clock, ready to help us and respond to our queries. Would love to work with them in the future as well.

Matt Moe

Great People, hard workers, fair price. Deftsoft has done a fantastic job working on our paid digital marketing and SEO campaigns. We've been using Deftsoft for nearly 2 years now with over 30,000 hours worked here on Upwork. We would not have kept them around for that many hours if they were not driving results. They are hard workers, fantastic at communicating, great at creating marketing plans and even better at executing them. Our site ranges between 250,000 - 1,000,000 monthly users. Deftsoft created a number of Google and Facebook audiences and campaigns to improve traffic and sales. Among other things, they reached out to bloggers for guest post that in turn increased our SEO rankings yielding higher visible results on Google, Yahoo, and other search engines. They built up our Adwords, Facebook, Bing, Youtube, and Adroll campaigns dramatically. We're very happy to be working with them still. I expect to see them continue to grow as a company. I highly recommend the team at Deftsoft for anyone wanting to increase their visibility or sales online.

David Foster

A good and very well organised job. In my case, I was completely new to this and did not understand all of the options that were proposed to me (my mistake), but the result is still very positive. With 2 years of experience and my actual knowledge of SEO, I would set the relationship a different way but when I started I just "gave the keys" and it ran very well. I think he has enough knowledge to adapt to beginners (like me at that moment) and people that already know what they want. I definitely recommend this freelancer!

Benoit Querne