Case Study

Our case studies are powerful tools demonstrating how we help our customers bring initial traffic and take it to the next level in a few months. We use the latest algorithms to bring noticeable outcomes that benefit our clients and make their businessess stand out online

Kubermatic Website Home Page

Project Description

The Thin Lizzy makeup creates high-quality and best makeup products that anyone can use at any age with any income. The brand claims to allow everyone to look good and feel glamorous. The Lizzy makeup products have collaborated with prestigious makeup schools in Auckland and Christchurch. The business takes pride in providing new and exciting makeup products to customers.

The client came to Deftsoft expecting to increase ROI and generate higher sales for its cosmetic line like hair and skin products.

Client Requirements
and Objectives

The client wanted to streamline the Google ad campaign for its multiple cosmetic products. To increase the return on investment, we set up their account with a SKAG structure. Our team improved the landing page to attract more visitors and convert them into returning customers.


Challenges that Needed Immediate Resolution

  • The client wanted an increase in the monthly leads and an increase in impression share.
  • Low click-through rate was the main challenge faced by brands.
  • Another challenge was that the competitors were targeting the brand keywords
  • Most of the clicks failed to generate leads
  • The client was experiencing a lower conversion rate to click-through rate and bounce rate.
  • The client was already running ads on Facebook, but still, the sales were less, and the revenue was decreasing.
  • The client budget was in chaos, and due to the low budget, there was a negative impact on sales and budget.

Plan of Action Our Team Came up With

  • The first task we performed was finding the client's sales funnel and then developing strategies to push customers to the top of the funnel.
  • We organized the client’s budget and advised the client to increase it to get maximum results.
  • Created a user-friendly landing page to attract more visitors and convert them to sales.
  • Products on the website had no reviews, so we suggested the client add reviews as it increases the website's credibility.
  • We used upsell and cross-selling strategy for Shopify to increase the sales by 30 %
  • Also, we asked eth client to increase the budget during the festival season and add fresh visuals to attract customers.
  • Our unique strategies helped in increasing the conversion rate and click-through rate.
  • We split the overall budget across the full Facebook Ad funnel to get the most bang for your buck.

Here's how we did it


85% for TOFU (Top of Funnel)


10% for MOFU (Middle of Funnel)


5% for BOFU (Bottom of Funnel)

Technology Platform
Worked On

Reach Campaign

Through reach campaigns, we increased brand awareness by getting as many people to see the ad as possible.

Traffic Campaign

Traffic campaign helped drive traffic to the website, landing page, or e-commerce store.

Conversion Campaign

Set up the conversion tracking campaign to track actions performed by the customers.

Post Engagement Campaign

A post Engagement campaign was set up to put the company's name and products in front of the target audience. They raise awareness, start conversations, and increase engagement metrics.

Catalog Sale Campaign

Facebook Catalog Sales Campaign is a conversion-focused campaign that will dynamically show products from your FB product catalog to the target audience defined at the ad set level.

Our Work Displayed Through Numbers

Have a look at the results we achieved for the client

Breakdown of the Results

  • Total Impressions: 4,970,083
  • Total Clicks: 199,618
  • Total Conversions: 800
  • Total Cost Per Conversion: $30.16
  • ROAS: 4.88 %

I highly recommend hiring Ruban and his team for SEO work. My experience was excellent. Ruban communicated throughout the process, always updating me what had been done and next steps. I feel very confident in their abilities. AND, I know that they provide so many services beyond SEO that all work together to gain traffic/awareness/sales. Ruban was great. I look forward to out next project together.

Wendi Gilbert

Working with Renu and team was a positive experience from start to finish. Always responsive, they implemented expert interventions for our Google Ads campaigns, and we are now seeing improved results. So I will definitely be engaging them again when the need arises, and happy to recommend their services.

Devin Iyer

I was very happy with the work completed by the experienced team at Deftsoft. We were able to recover a lot of organic hits on Google thanks to the good work the team did for me, and I would love to partner with them in the future as well.

Greg Hernon

Great company to work with! I needed help from the SEO team to improve the rankings of my website. The best thing about them was that they completed work right on time. I would appreciate them for their hard work and dedication

RoseAnne Ruccello

Deftsoft has done a remarkable job in improving organic traffic for my website. The quality of work which they have performed over the past 1 year has helped my business in terms of increased website visibility and conversions. A great team to work with!

Dylan D

It was a great experience working with the PPC and SEO team at Deftsoft. The team is highly professional and provides results on time. Their flexible working schedule and round the clock help is what sets them apart

Charles Rey

I have worked with Deftsoft for running SEO and social media campaigns. I have communicated my needs, and the team successfully completed the tasks right on time. They communicated every progress on the project through weekly and monthly campaigns. Would recommend the team for their transparent and well-organized work!

Monika Gostic

I had a great time working with Deftsoft. Always on time, delivered what I asked for within the stipulated budget. We worked together to resolve issues on the website and also improved the SEO rankings. Would like to hire them again!

Derren Ohanian

The best thing I liked about Deftsoft was their communication and great service. Every time I needed their help, they were around the clock, ready to help us and respond to our queries. Would love to work with them in the future as well.

Matt Moe

Great People, hard workers, fair price. Deftsoft has done a fantastic job working on our paid digital marketing and SEO campaigns. We've been using Deftsoft for nearly 2 years now with over 30,000 hours worked here on Upwork. We would not have kept them around for that many hours if they were not driving results. They are hard workers, fantastic at communicating, great at creating marketing plans and even better at executing them. Our site ranges between 250,000 - 1,000,000 monthly users. Deftsoft created a number of Google and Facebook audiences and campaigns to improve traffic and sales. Among other things, they reached out to bloggers for guest post that in turn increased our SEO rankings yielding higher visible results on Google, Yahoo, and other search engines. They built up our Adwords, Facebook, Bing, Youtube, and Adroll campaigns dramatically. We're very happy to be working with them still. I expect to see them continue to grow as a company. I highly recommend the team at Deftsoft for anyone wanting to increase their visibility or sales online.

David Foster

A good and very well organised job. In my case, I was completely new to this and did not understand all of the options that were proposed to me (my mistake), but the result is still very positive. With 2 years of experience and my actual knowledge of SEO, I would set the relationship a different way but when I started I just "gave the keys" and it ran very well. I think he has enough knowledge to adapt to beginners (like me at that moment) and people that already know what they want. I definitely recommend this freelancer!

Benoit Querne