Case Study

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Swiftassess Website's Home Page

Project Description

SwiftAssess is a comprehensive outcome-based assessment management platform specially designed for educational and professional institutions. It is a one-stop solution for all your assessment needs, from tried and tested methods to features that guide your journey through delivering and tracking your assessment transformation strategy at every level of your organization. SwiftAssess provides various key solutions, features and workflows that streamlines and automates real assessment processes in different institutions. Visit our website for more information.

View Website

Challenges Faced by Our Digital Marketing Teams

  • Very less organic traffic that was recorded as 42,409 total users only.
  • The bounce rate was 57.19%.
  • Local landing pages were not fully optimized.
  • Absence of location-specific keywords in landing pages.
  • Poor overall performance, structure and loading speed of the website.
  • Low ranking of web pages on the SERP’s.

Solutions Provided to Bring Desired Outcomes

  • Optimized all the landing pages by removing Yoast SEO errors to improve the performance of the website.
  • Performed in-depth keyword research to find the most relevant keywords.
  • Created Meta tags for all pages and updated them on the website.
  • The use of the right SEO techniques and algorithms has resulted in a significant rise in the number of users.
  • In 2021, there has been an increase in users from 42,409 to 87,602, where new users are 40,215 to 85,512.
  • Our teams have successfully decreased the bounce rate from 57.19% to 45.35% by optimizing the website.
Before
After
Before Screenshot of Analytics
Before Screenshot of Analytics

Top 5 Keywords

Keywords
https://swiftassess.com		 (After SEO)
Google.com		 (Before SEO)
Google.com
Cloud assessment platform for k-12 education 1 67
Vocational education assessment 2 86
Online assessment software for higher education 3 N/A
Assessment management platform 4 82
Student assessment software 5 N/A

Results

We Got High Quality backlinks which results to improve the traffic and performance of the website.

Growth Pie Chart of Swift Access

Here are the overall stats of the website:

Total Keywords:     48

Total Keywords in Ranking:    45

Total Keywords on #1:    20

Keywords in Top 10:    14

    Wendi Gilbert

    I highly recommend hiring Ruban and his team for SEO work. My experience was excellent. Ruban communicated throughout the process, always updating me what had been done and next steps. I feel very confident in their abilities. AND, I know that they provide so many services beyond SEO that all work together to gain traffic/awareness/sales. Ruban was great. I look forward to out next project together.

    Wendi Gilbert





    Devin Iyer

    Working with Renu and team was a positive experience from start to finish. Always responsive, they implemented expert interventions for our Google Ads campaigns, and we are now seeing improved results. So I will definitely be engaging them again when the need arises, and happy to recommend their services.

    Devin Iyer





    Greg Hernon

    I was very happy with the work completed by the experienced team at Deftsoft. We were able to recover a lot of organic hits on Google thanks to the good work the team did for me, and I would love to partner with them in the future as well.

    Greg Hernon





    RoseAnne Ruccello

    Great company to work with! I needed help from the SEO team to improve the rankings of my website. The best thing about them was that they completed work right on time. I would appreciate them for their hard work and dedication

    RoseAnne Ruccello





    Dylan D

    Deftsoft has done a remarkable job in improving organic traffic for my website. The quality of work which they have performed over the past 1 year has helped my business in terms of increased website visibility and conversions. A great team to work with!

    Dylan D





    Charles Rey

    It was a great experience working with the PPC and SEO team at Deftsoft. The team is highly professional and provides results on time. Their flexible working schedule and round the clock help is what sets them apart

    Charles Rey





    Monika Gostic

    I have worked with Deftsoft for running SEO and social media campaigns. I have communicated my needs, and the team successfully completed the tasks right on time. They communicated every progress on the project through weekly and monthly campaigns. Would recommend the team for their transparent and well-organized work!

    Monika Gostic





    Derren Ohanian

    I had a great time working with Deftsoft. Always on time, delivered what I asked for within the stipulated budget. We worked together to resolve issues on the website and also improved the SEO rankings. Would like to hire them again!

    Derren Ohanian





    Matt Moe

    The best thing I liked about Deftsoft was their communication and great service. Every time I needed their help, they were around the clock, ready to help us and respond to our queries. Would love to work with them in the future as well.

    Matt Moe





    David Foster

    Great People, hard workers, fair price. Deftsoft has done a fantastic job working on our paid digital marketing and SEO campaigns. We've been using Deftsoft for nearly 2 years now with over 30,000 hours worked here on Upwork. We would not have kept them around for that many hours if they were not driving results. They are hard workers, fantastic at communicating, great at creating marketing plans and even better at executing them. Our site ranges between 250,000 - 1,000,000 monthly users. Deftsoft created a number of Google and Facebook audiences and campaigns to improve traffic and sales. Among other things, they reached out to bloggers for guest post that in turn increased our SEO rankings yielding higher visible results on Google, Yahoo, and other search engines. They built up our Adwords, Facebook, Bing, Youtube, and Adroll campaigns dramatically. We're very happy to be working with them still. I expect to see them continue to grow as a company. I highly recommend the team at Deftsoft for anyone wanting to increase their visibility or sales online.

    David Foster





    Benoit Querne

    A good and very well organised job. In my case, I was completely new to this and did not understand all of the options that were proposed to me (my mistake), but the result is still very positive. With 2 years of experience and my actual knowledge of SEO, I would set the relationship a different way but when I started I just "gave the keys" and it ran very well. I think he has enough knowledge to adapt to beginners (like me at that moment) and people that already know what they want. I definitely recommend this freelancer!

    Benoit Querne