Steel in The Air is a company of tower contractors which offers Tower services in the U.S.A, including purchase, installation, rent, management, & valuation, etc. The firm has been serving owners and local governments in lease negotiations against wireless carriers and cell tower companies for nearly 15 years.
The client previously worked with a number of companies for a PPC campaign but was not satisfied with the result. The main objective was to increase the number of submissions and phone calls. That's what we at Deftsoft did for the client.
Before working with Deftsoft, the client employed another agency to manage their SEO and PPC requirements. The client came to Deftsoft intending to increase search engine visibility and online sales to improve profitability. Our PPC team developed an integrated approach to maximize returns across both PPC and SEM channels.
We created a search campaign with relevant keywords and optimized ad copies to get maximum results.
Set up branded search campaigns where when someone searches for the branded terms, the paid advertisements show up.
In the display campaign, we created visually engaging ads on the Google Display Network. The Display Network helps you reach people as they browse millions of websites, apps, and Google-owned properties.
Created Performance Max campaign to access the entire Google Ads inventory from a single campaign.