Case Study

Our case studies are powerful tools demonstrating how we help our customers bring initial traffic and take it to the next level in a few months. We use the latest algorithms to bring noticeable outcomes that benefit our clients and make their businessess stand out online

Rate Shop Website's Case Study

Project Description

RateShop.ca is one of the leading organizations in Canada, which provides the financial services like Mortgage services, Investing services, insurance, credit cards, etc. Client is looking for SEO experts with guaranteed results required like better keywords ranking & traffic increase.

View Website

Website SEO Issues that Required optimization

  • Improper images’ sizes resulting in low website speed.
  • Unnecessary JavaScript and CSS files.
  • Content loading speed (LCP) was 7.4s which is below average speed.
  • GTmetrix Grade of the website was E.
  • Visitors were not engaging with the website due to low loading speed.
  • Had to work on 300+ keywords.

Results after optimizing Websites SEO issues

  • Images were resized with appropriate dimensions to improve website loading speed.
  • Unnecessary JavaScript and CSS files were eliminated.
  • Content loading speed (LCP) was brought down to 1.7s which is above average.
  • GTmetrix Grade of the website was converted to B.
  • More visitors started to engage as website was taking less time to load.
  • Our In-house SEO experts team managed to rank almost all the keywords on SERPs.
Before
After
rateshop-Before-3.png
rateshop-after-2.png

Top 5 Keywords

Keywords
https://www.rateshop.ca		 (After SEO)
Google.ca		 (Before SEO)
Google.ca
Best Money Transfer Service 3 N/A
Compare Business Bank Accounts 4 N/A
Lowest Home Equity Loan 4 84
Private Mortgage Same Day Approval 1 N/A
Best Commercial Approval 2 105

Results

Most of the keywords achieved better ranking in Google search results. We have targeted 313 keywords for the website.

Growth Pie Chart of Case Study

Here are the overall stats of the website:

Total keywords:    313

Total keywords in rank:    289

Top 10 Keywords:    120

Top 5 keywords:    40

    Wendi Gilbert

    I highly recommend hiring Ruban and his team for SEO work. My experience was excellent. Ruban communicated throughout the process, always updating me what had been done and next steps. I feel very confident in their abilities. AND, I know that they provide so many services beyond SEO that all work together to gain traffic/awareness/sales. Ruban was great. I look forward to out next project together.

    Wendi Gilbert





    Devin Iyer

    Working with Renu and team was a positive experience from start to finish. Always responsive, they implemented expert interventions for our Google Ads campaigns, and we are now seeing improved results. So I will definitely be engaging them again when the need arises, and happy to recommend their services.

    Devin Iyer





    Greg Hernon

    I was very happy with the work completed by the experienced team at Deftsoft. We were able to recover a lot of organic hits on Google thanks to the good work the team did for me, and I would love to partner with them in the future as well.

    Greg Hernon





    RoseAnne Ruccello

    Great company to work with! I needed help from the SEO team to improve the rankings of my website. The best thing about them was that they completed work right on time. I would appreciate them for their hard work and dedication

    RoseAnne Ruccello





    Dylan D

    Deftsoft has done a remarkable job in improving organic traffic for my website. The quality of work which they have performed over the past 1 year has helped my business in terms of increased website visibility and conversions. A great team to work with!

    Dylan D





    Charles Rey

    It was a great experience working with the PPC and SEO team at Deftsoft. The team is highly professional and provides results on time. Their flexible working schedule and round the clock help is what sets them apart

    Charles Rey





    Monika Gostic

    I have worked with Deftsoft for running SEO and social media campaigns. I have communicated my needs, and the team successfully completed the tasks right on time. They communicated every progress on the project through weekly and monthly campaigns. Would recommend the team for their transparent and well-organized work!

    Monika Gostic





    Derren Ohanian

    I had a great time working with Deftsoft. Always on time, delivered what I asked for within the stipulated budget. We worked together to resolve issues on the website and also improved the SEO rankings. Would like to hire them again!

    Derren Ohanian





    Matt Moe

    The best thing I liked about Deftsoft was their communication and great service. Every time I needed their help, they were around the clock, ready to help us and respond to our queries. Would love to work with them in the future as well.

    Matt Moe





    David Foster

    Great People, hard workers, fair price. Deftsoft has done a fantastic job working on our paid digital marketing and SEO campaigns. We've been using Deftsoft for nearly 2 years now with over 30,000 hours worked here on Upwork. We would not have kept them around for that many hours if they were not driving results. They are hard workers, fantastic at communicating, great at creating marketing plans and even better at executing them. Our site ranges between 250,000 - 1,000,000 monthly users. Deftsoft created a number of Google and Facebook audiences and campaigns to improve traffic and sales. Among other things, they reached out to bloggers for guest post that in turn increased our SEO rankings yielding higher visible results on Google, Yahoo, and other search engines. They built up our Adwords, Facebook, Bing, Youtube, and Adroll campaigns dramatically. We're very happy to be working with them still. I expect to see them continue to grow as a company. I highly recommend the team at Deftsoft for anyone wanting to increase their visibility or sales online.

    David Foster





    Benoit Querne

    A good and very well organised job. In my case, I was completely new to this and did not understand all of the options that were proposed to me (my mistake), but the result is still very positive. With 2 years of experience and my actual knowledge of SEO, I would set the relationship a different way but when I started I just "gave the keys" and it ran very well. I think he has enough knowledge to adapt to beginners (like me at that moment) and people that already know what they want. I definitely recommend this freelancer!

    Benoit Querne