MMA Direct is Australia’s leading industry retailer that provides top-quality branded sports and fitness gear equipment at the best price. The firm supplies fitness gear and equipment from leading Australian and global brands to thousands of commercial gyms, industry professionals, enthusiasts, and beginners. When the client came to us, he faced an issue with multiple ad campaigns, which yielded low ROI.
Our team suggested a PPC marketing strategy to increase sales by reaching out to customers interested in sports and fitness products.
The campaign's objective was to reach out to potential customers who are already familiar with the fitness brands the client sells. The KPIs for the campaign were products added to the card, several logs ins, sales, and website revisits. Our team devised a comprehensive strategy for the client to achieve the stated objectives.
In the shopping campaign, we used product data to create shopping ads designed specifically for customers.
We placed ads across Google’s vast network of search results in the search campaign. The campaign was used to show ads to people who actively search for the products and services online.
In the display campaign, we created engaging ads on the Google display network.
The objective of using the campaign was to reach out and engage with the audience on YouTube and through Google Video partners.
Through the performance max goal-based campaign, we helped clients access their entire Google Ads inventory from a single campaign.
Have a look at the results we achieved for the client