Case Study

Our case studies are powerful tools demonstrating how we help our customers bring initial traffic and take it to the next level in a few months. We use the latest algorithms to bring noticeable outcomes that benefit our clients and make their businessess stand out online


Project Description

MMA Direct is Australia’s leading industry retailer that provides top-quality branded sports and fitness gear equipment at the best price. The firm supplies fitness gear and equipment from leading Australian and global brands to thousands of commercial gyms, industry professionals, enthusiasts, and beginners. When the client came to us, he faced an issue with multiple ad campaigns, which yielded low ROI.

Our team suggested a PPC marketing strategy to increase sales by reaching out to customers interested in sports and fitness products.

Objectives and
Client Expectations

The campaign's objective was to reach out to potential customers who are already familiar with the fitness brands the client sells. The KPIs for the campaign were products added to the card, several logs ins, sales, and website revisits. Our team devised a comprehensive strategy for the client to achieve the stated objectives.


Challenges Faced by Client

  • When the client first collaborated with us, they already had a Google Ads campaign running but were dissatisfied with the results.
  • The client was having trouble getting a good return on investment from their online marketing campaign.
  • The products client was selling and potential, but the efforts were not executed in the right direction.
  • With low ROAS and high CPC, the PPC strategy at the time was ineffective in competing against bigger brands.
  • The client faced a challenge in boosting sales, conversion rate, and ad revenue.
  • Increased bounce rate and cost per conversion were other issues.
  • Lack of proper campaign management failed.
  • Created AdWords campaign from the ground up, including keyword research, ad development, ad extension setup, and audience targeting.

Our Approach to Solve Client Challenges

  • We created diverse paid campaigns to achieve clients’ business objectives like search, display shopping, and dynamic and performance max campaign.
  • We worked on a wide range of variables for the optimization process, like keyword elimination, demographic adjustment, negative keywords, audience testing, ad copy testing, insight analysis, and bid adjustment.
  • After accessing the merchant center, we created shopping campaigns to target people looking for products similar to that of clients.
  • Created brand search campaign to target customers in Australia
  • The brand campaign was created to prevent competitors from bidding on brand terms and potentially snatching traffic.
  • Our team also set up a brand awareness display campaign.

Worked On

Smart Shopping Campaign

In the shopping campaign, we used product data to create shopping ads designed specifically for customers.

Search Campaign

We placed ads across Google’s vast network of search results in the search campaign. The campaign was used to show ads to people who actively search for the products and services online.

Display Campaign

In the display campaign, we created engaging ads on the Google display network.

YouTube Campaign

The objective of using the campaign was to reach out and engage with the audience on YouTube and through Google Video partners.

Performance Max Campaign

Through the performance max goal-based campaign, we helped clients access their entire Google Ads inventory from a single campaign.

Our Work Displayed Through Numbers

Have a look at the results we achieved for the client

Results That Speak of our Work

  • After conducting quality work, we received 49.9M total impressions.
  • The total clicks we received for the campaign accounted for 381K.
  • Total conversions for the campaign were 9.78K.
  • Our high-quality work resulted in a reduction in cost per conversion, which accounted for $25.16.
  • Revenue generated from the campaign was $1.14M.
  • Achieved high ROAS for the client, which accounted for 5.74%.

I highly recommend hiring Ruban and his team for SEO work. My experience was excellent. Ruban communicated throughout the process, always updating me what had been done and next steps. I feel very confident in their abilities. AND, I know that they provide so many services beyond SEO that all work together to gain traffic/awareness/sales. Ruban was great. I look forward to out next project together.

Wendi Gilbert

Working with Renu and team was a positive experience from start to finish. Always responsive, they implemented expert interventions for our Google Ads campaigns, and we are now seeing improved results. So I will definitely be engaging them again when the need arises, and happy to recommend their services.

Devin Iyer

I was very happy with the work completed by the experienced team at Deftsoft. We were able to recover a lot of organic hits on Google thanks to the good work the team did for me, and I would love to partner with them in the future as well.

Greg Hernon

Great company to work with! I needed help from the SEO team to improve the rankings of my website. The best thing about them was that they completed work right on time. I would appreciate them for their hard work and dedication

RoseAnne Ruccello

Deftsoft has done a remarkable job in improving organic traffic for my website. The quality of work which they have performed over the past 1 year has helped my business in terms of increased website visibility and conversions. A great team to work with!

Dylan D

It was a great experience working with the PPC and SEO team at Deftsoft. The team is highly professional and provides results on time. Their flexible working schedule and round the clock help is what sets them apart

Charles Rey

I have worked with Deftsoft for running SEO and social media campaigns. I have communicated my needs, and the team successfully completed the tasks right on time. They communicated every progress on the project through weekly and monthly campaigns. Would recommend the team for their transparent and well-organized work!

Monika Gostic

I had a great time working with Deftsoft. Always on time, delivered what I asked for within the stipulated budget. We worked together to resolve issues on the website and also improved the SEO rankings. Would like to hire them again!

Derren Ohanian

The best thing I liked about Deftsoft was their communication and great service. Every time I needed their help, they were around the clock, ready to help us and respond to our queries. Would love to work with them in the future as well.

Matt Moe

Great People, hard workers, fair price. Deftsoft has done a fantastic job working on our paid digital marketing and SEO campaigns. We've been using Deftsoft for nearly 2 years now with over 30,000 hours worked here on Upwork. We would not have kept them around for that many hours if they were not driving results. They are hard workers, fantastic at communicating, great at creating marketing plans and even better at executing them. Our site ranges between 250,000 - 1,000,000 monthly users. Deftsoft created a number of Google and Facebook audiences and campaigns to improve traffic and sales. Among other things, they reached out to bloggers for guest post that in turn increased our SEO rankings yielding higher visible results on Google, Yahoo, and other search engines. They built up our Adwords, Facebook, Bing, Youtube, and Adroll campaigns dramatically. We're very happy to be working with them still. I expect to see them continue to grow as a company. I highly recommend the team at Deftsoft for anyone wanting to increase their visibility or sales online.

David Foster

A good and very well organised job. In my case, I was completely new to this and did not understand all of the options that were proposed to me (my mistake), but the result is still very positive. With 2 years of experience and my actual knowledge of SEO, I would set the relationship a different way but when I started I just "gave the keys" and it ran very well. I think he has enough knowledge to adapt to beginners (like me at that moment) and people that already know what they want. I definitely recommend this freelancer!

Benoit Querne