Mcintosh Mugs offers an extensive collection of fine bone china mugs inspired by art. We live by our vision: to create quality mugs that match the quality of your coffee. The website offers quality premium fine bone china mugs in different styles. The mugs are a perfect gift for holidays, families, and friends. Customers can place their order online, and the mug will be delivered in an attractive box.
The firm reached out to Deftsoft for assistance in delegating their budget to PPC cost-effectively. After being unsatisfied with the work of multiple agencies, the client explored the option of setting up their campaign, which was nerve-wracking task and didn’t yield many results.
Our PPC team, after analyzing the website, suggested a change in the strategy wherein we developed a new campaign to drive revenue and improve ROAS.
The main objective of setting up the campaign was to increase conversion rate, CTR, ROAS and revenue. Decrease bounce rate and cost per conversion, conduct in-depth market research, understand the business and target audience and conduct detailed keyword research.
The challenge was to successfully set up the search ads and optimizing the campaign to get sales at a lower cost.
We created a standard shopping campaign for the client to promote products by giving users detailed product information before they even click the ad.
Dynamic Search Ads are a type of Google search advertising that does not involve keywords. Through dynamic ads, we made sure Google automatically shows your ad based on a “crawl” of certain pages of your website.
We set up a SKAG campaign (Single Keyword Ad Group) where each keyword had a dedicated ad group with the end goal of increasing the overall click-through rate.
We used search campaigns to place ads across Google's vast network of search results.
Performance Max is a new goal-based campaign we used for the client to access the entire Google Ads inventory from a single campaign.
Have a look at the results we achieved for the client
Our results-driven strategy helped us to improve the ranking of most of the keywords and achieve 164 sales.