Case Study

Our case studies are powerful tools demonstrating how we help our customers bring initial traffic and take it to the next level in a few months. We use the latest algorithms to bring noticeable outcomes that benefit our clients and make their businessess stand out online

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Project Description

Mcintosh Mugs offers an extensive collection of fine bone china mugs inspired by art. We live by our vision: to create quality mugs that match the quality of your coffee. The website offers quality premium fine bone china mugs in different styles. The mugs are a perfect gift for holidays, families, and friends. Customers can place their order online, and the mug will be delivered in an attractive box.

The firm reached out to Deftsoft for assistance in delegating their budget to PPC cost-effectively. After being unsatisfied with the work of multiple agencies, the client explored the option of setting up their campaign, which was nerve-wracking task and didn’t yield many results.

Our PPC team, after analyzing the website, suggested a change in the strategy wherein we developed a new campaign to drive revenue and improve ROAS.

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Objectives and
Client Expectations

The main objective of setting up the campaign was to increase conversion rate, CTR, ROAS and revenue. Decrease bounce rate and cost per conversion, conduct in-depth market research, understand the business and target audience and conduct detailed keyword research.

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Challenges Faced by Client

The challenge was to successfully set up the search ads and optimizing the campaign to get sales at a lower cost.

  • ✓We aimed to get sales and then scale the sale with the effective cost per click and cost per conversion.
  • ✓Client wanted to set up a shopping campaign, and there were multiple ad groups and thousands of keywords as the account was old.
  • ✓Conduct comprehensive keywords research, and create a list of negative keywords.
  • ✓It was a challenge to set up different ad types like static ads, DKI ads & responsive ads
  • ✓The campaign needed ad extensions and conversion tracking code to drive results
  • ✓It was a challenge to create a cost-effective bidding strategy for the client.

Our Solutions that Did Wonders for the Client

  • ✓Our first step was to understand the business models, goals and needs.
  • ✓Coordinate the efforts in a way to boost ROAS and revenue.
  • ✓The main KPIs we tracked were ROAS, conversion rate, revenue CTR ad conversions.
  • ✓We ensured each ad group appeared for relevant and profitable terms through search term management.
  • ✓We re-organized the multiple ad campaigns to drive maximum results.
  • ✓Continuously, we checked the website status and added Google Analytics code to the website for tracking purposes.
  • ✓We agreed on a goal of achieving a 3x return on ad spend for the ad account, with a 3-6 month schedule and the expectation of proving incremental improvement throughout that time.

Platform
We
Worked On

Standard Shopping Campaign

We created a standard shopping campaign for the client to promote products by giving users detailed product information before they even click the ad.

Dynamic Campaign

Dynamic Search Ads are a type of Google search advertising that does not involve keywords. Through dynamic ads, we made sure Google automatically shows your ad based on a “crawl” of certain pages of your website.

SKAG Campaign

We set up a SKAG campaign (Single Keyword Ad Group) where each keyword had a dedicated ad group with the end goal of increasing the overall click-through rate.

Search Campaign

We used search campaigns to place ads across Google's vast network of search results.

Performance Max

Performance Max is a new goal-based campaign we used for the client to access the entire Google Ads inventory from a single campaign.

Our Work Displayed Through Numbers

Have a look at the results we achieved for the client

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Our PPC Strategy Explained in Numbers

Our results-driven strategy helped us to improve the ranking of most of the keywords and achieve 164 sales.

Here are the overall stats of the campaign

  • ✓Total number of clicks: 1.85K
  • ✓Total conversions/sale: 164
  • ✓Cost per conversion: $9.04
  • ✓Conversion rate: 8.89%

    Wendi Gilbert

    I highly recommend hiring Ruban and his team for SEO work. My experience was excellent. Ruban communicated throughout the process, always updating me what had been done and next steps. I feel very confident in their abilities. AND, I know that they provide so many services beyond SEO that all work together to gain traffic/awareness/sales. Ruban was great. I look forward to out next project together.

    Wendi Gilbert





    Devin Iyer

    Working with Renu and team was a positive experience from start to finish. Always responsive, they implemented expert interventions for our Google Ads campaigns, and we are now seeing improved results. So I will definitely be engaging them again when the need arises, and happy to recommend their services.

    Devin Iyer





    Greg Hernon

    I was very happy with the work completed by the experienced team at Deftsoft. We were able to recover a lot of organic hits on Google thanks to the good work the team did for me, and I would love to partner with them in the future as well.

    Greg Hernon





    RoseAnne Ruccello

    Great company to work with! I needed help from the SEO team to improve the rankings of my website. The best thing about them was that they completed work right on time. I would appreciate them for their hard work and dedication

    RoseAnne Ruccello





    Dylan D

    Deftsoft has done a remarkable job in improving organic traffic for my website. The quality of work which they have performed over the past 1 year has helped my business in terms of increased website visibility and conversions. A great team to work with!

    Dylan D





    Charles Rey

    It was a great experience working with the PPC and SEO team at Deftsoft. The team is highly professional and provides results on time. Their flexible working schedule and round the clock help is what sets them apart

    Charles Rey





    Monika Gostic

    I have worked with Deftsoft for running SEO and social media campaigns. I have communicated my needs, and the team successfully completed the tasks right on time. They communicated every progress on the project through weekly and monthly campaigns. Would recommend the team for their transparent and well-organized work!

    Monika Gostic





    Derren Ohanian

    I had a great time working with Deftsoft. Always on time, delivered what I asked for within the stipulated budget. We worked together to resolve issues on the website and also improved the SEO rankings. Would like to hire them again!

    Derren Ohanian





    Matt Moe

    The best thing I liked about Deftsoft was their communication and great service. Every time I needed their help, they were around the clock, ready to help us and respond to our queries. Would love to work with them in the future as well.

    Matt Moe





    David Foster

    Great People, hard workers, fair price. Deftsoft has done a fantastic job working on our paid digital marketing and SEO campaigns. We've been using Deftsoft for nearly 2 years now with over 30,000 hours worked here on Upwork. We would not have kept them around for that many hours if they were not driving results. They are hard workers, fantastic at communicating, great at creating marketing plans and even better at executing them. Our site ranges between 250,000 - 1,000,000 monthly users. Deftsoft created a number of Google and Facebook audiences and campaigns to improve traffic and sales. Among other things, they reached out to bloggers for guest post that in turn increased our SEO rankings yielding higher visible results on Google, Yahoo, and other search engines. They built up our Adwords, Facebook, Bing, Youtube, and Adroll campaigns dramatically. We're very happy to be working with them still. I expect to see them continue to grow as a company. I highly recommend the team at Deftsoft for anyone wanting to increase their visibility or sales online.

    David Foster





    Benoit Querne

    A good and very well organised job. In my case, I was completely new to this and did not understand all of the options that were proposed to me (my mistake), but the result is still very positive. With 2 years of experience and my actual knowledge of SEO, I would set the relationship a different way but when I started I just "gave the keys" and it ran very well. I think he has enough knowledge to adapt to beginners (like me at that moment) and people that already know what they want. I definitely recommend this freelancer!

    Benoit Querne