Case Study

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Kubermatic Website Home Page

Project Description

Find Sports Australia's leading industry retailers offering a huge assortment of leading brands in categories like outdoor, skate, snow, and watersports products. The FIND branded products, including surfboards, snowboards & outdoor products, etc., offered online, sold by FIND in-store and in selected stores around Australia, are likely to be the most competitively priced that you will find anywhere in Australia, if not the world.

When the client came to us, he wanted to improve their Facebook prospecting ads and convert people who had shown interest in similar items.

Client Requirements
and Objectives

The client wanted us to analyze the website and provide a clear plan of action for Facebook ads that will help them scale their business. The client collaborated with us for Facebook campaign optimization services and used the best tools for Facebook to get goal-oriented results and set up the budget at the campaign level.


Challenges Faced by Client that Needed Immediate Attention

  • The client wanted us to analyze the website and conduct research on a different audience segment.
  • The client was finding it challenging to create ads for different audience segments with variations for better targeting.
  • Identifying a proper niche for the client’s products and targeting them effectively was a challenge.
  • The client was facing a poor conversion rate month over month.
  • There was irrelevant keyword traffic that was not doing any good for the campaign.
  • Poor Facebook ad copy that could not generate customers.
  • Poor quality score because of a poor keyword selection and bid optimization.
  • Inadequate campaign segmentation and proactive optimization.
  • Low sales were hitting the firm’s bottom line.

Overall Strategy we Used to Overcome the Above Challenges

  • After going through the client's requirements, we created a plan of action to give the clients maximum returns on investment and scale their business easily.
  • Set up conversion campaign, conducted detailed interest-based targeting and created different lookalike audience variations.
  • Next, we set up remarketing campaign via a custom audience and carried out ad copy testing to target the most relevant audience for the business.
  • After completing the setup, we analyzed the campaign performance and then eliminated non-performers from the campaign.
  • Conducted competitor analysis to create a strategy to stand out in the competition and scale the business.

Technology Platforms we Worked on

Reach Campaign

Created a reach campaign to increase brand awareness by getting as many people to see the ad as possible

Traffic Campaign

The traffic campaign helped drive traffic to the website, landing page, or e-commerce store.

Conversion Campaign

Set up the conversion tracking campaign to track actions performed by the customers.

Post Engagement Campaign

A post Engagement campaign was set up to put the company's name and products in front of the target audience. The campaign increased awareness, conversations, and engagement metrics.

Our Work Displayed Through Numbers

Have a look at the results we achieved for the client

Results That Matter for the Business

Our plan of action helped the client to achieve the desired results with a total of 34M impressions on the ads and a total of 453 K clicks. The total conversions reported were 114K, with the cost per conversion equal to #30.16. The total revenue accounted for was $3.45 M for the campaign. The ROAS generated by us was 4.88%, i.e. for every $100 spent, we got $488 in return.

I highly recommend hiring Ruban and his team for SEO work. My experience was excellent. Ruban communicated throughout the process, always updating me what had been done and next steps. I feel very confident in their abilities. AND, I know that they provide so many services beyond SEO that all work together to gain traffic/awareness/sales. Ruban was great. I look forward to out next project together.

Wendi Gilbert

Working with Renu and team was a positive experience from start to finish. Always responsive, they implemented expert interventions for our Google Ads campaigns, and we are now seeing improved results. So I will definitely be engaging them again when the need arises, and happy to recommend their services.

Devin Iyer

I was very happy with the work completed by the experienced team at Deftsoft. We were able to recover a lot of organic hits on Google thanks to the good work the team did for me, and I would love to partner with them in the future as well.

Greg Hernon

Great company to work with! I needed help from the SEO team to improve the rankings of my website. The best thing about them was that they completed work right on time. I would appreciate them for their hard work and dedication

RoseAnne Ruccello

Deftsoft has done a remarkable job in improving organic traffic for my website. The quality of work which they have performed over the past 1 year has helped my business in terms of increased website visibility and conversions. A great team to work with!

Dylan D

It was a great experience working with the PPC and SEO team at Deftsoft. The team is highly professional and provides results on time. Their flexible working schedule and round the clock help is what sets them apart

Charles Rey

I have worked with Deftsoft for running SEO and social media campaigns. I have communicated my needs, and the team successfully completed the tasks right on time. They communicated every progress on the project through weekly and monthly campaigns. Would recommend the team for their transparent and well-organized work!

Monika Gostic

I had a great time working with Deftsoft. Always on time, delivered what I asked for within the stipulated budget. We worked together to resolve issues on the website and also improved the SEO rankings. Would like to hire them again!

Derren Ohanian

The best thing I liked about Deftsoft was their communication and great service. Every time I needed their help, they were around the clock, ready to help us and respond to our queries. Would love to work with them in the future as well.

Matt Moe

Great People, hard workers, fair price. Deftsoft has done a fantastic job working on our paid digital marketing and SEO campaigns. We've been using Deftsoft for nearly 2 years now with over 30,000 hours worked here on Upwork. We would not have kept them around for that many hours if they were not driving results. They are hard workers, fantastic at communicating, great at creating marketing plans and even better at executing them. Our site ranges between 250,000 - 1,000,000 monthly users. Deftsoft created a number of Google and Facebook audiences and campaigns to improve traffic and sales. Among other things, they reached out to bloggers for guest post that in turn increased our SEO rankings yielding higher visible results on Google, Yahoo, and other search engines. They built up our Adwords, Facebook, Bing, Youtube, and Adroll campaigns dramatically. We're very happy to be working with them still. I expect to see them continue to grow as a company. I highly recommend the team at Deftsoft for anyone wanting to increase their visibility or sales online.

David Foster

A good and very well organised job. In my case, I was completely new to this and did not understand all of the options that were proposed to me (my mistake), but the result is still very positive. With 2 years of experience and my actual knowledge of SEO, I would set the relationship a different way but when I started I just "gave the keys" and it ran very well. I think he has enough knowledge to adapt to beginners (like me at that moment) and people that already know what they want. I definitely recommend this freelancer!

Benoit Querne