Find Sports Australia's leading industry retailers offering a huge assortment of leading brands in categories like outdoor, skate, snow, and watersports products. The FIND branded products, including surfboards, snowboards & outdoor products, etc., offered online, sold by FIND in-store and in selected stores around Australia, are likely to be the most competitively priced that you will find anywhere in Australia, if not the world.
When the client came to us, he wanted to improve their Facebook prospecting ads and convert people who had shown interest in similar items.
The client wanted us to analyze the website and provide a clear plan of action for Facebook ads that will help them scale their business. The client collaborated with us for Facebook campaign optimization services and used the best tools for Facebook to get goal-oriented results and set up the budget at the campaign level.
Created a reach campaign to increase brand awareness by getting as many people to see the ad as possible
The traffic campaign helped drive traffic to the website, landing page, or e-commerce store.
Set up the conversion tracking campaign to track actions performed by the customers.
A post Engagement campaign was set up to put the company's name and products in front of the target audience. The campaign increased awareness, conversations, and engagement metrics.
Have a look at the results we achieved for the client
Our plan of action helped the client to achieve the desired results with a total of 34M impressions on the ads and a total of 453 K clicks. The total conversions reported were 114K, with the cost per conversion equal to #30.16. The total revenue accounted for was $3.45 M for the campaign. The ROAS generated by us was 4.88%, i.e. for every $100 spent, we got $488 in return.