Dogs Dogs Dogs is an online platform that offers an extensive range of dog products at the most cost-effective prices. The website has something for every type of dog, from Waterproof Dog beds to collars and leads! All of our products are tested by our team of dogs before we unleash them on our customer's pets.
When the client came to Deftsoft, he wanted to promote products on Google Adwords and run a shopping campaign to boost sales.
The client sought advice on new and innovative approaches to enhance productivity, reduce waste and increase ROI. At Deftsoft, our PPC team helped the client increase performance of ad words resulting in a higher quality lead while increasing lead volume. The client's requirement was to set up effective retargeting methods for brand recognition and lead generation.
Shopping campaigns were used to promote online and local inventory and boost website traffic.
A Smart Shopping campaign automatically attracts product data from a feed inventory and uses it to create Shopping ads specifically designed for your customers.
In the smart campaign, we highlighted key selling points of the business to attract customers. We set up single and multiple campaigns for the business to showcase different products or services, each with its keywords.
Have a look at the results we achieved for the client
Most of the keywords received better Google search results, and we achieved 200 sales. Initially, we got 11.9 K clicks with 415 conversions and a conversion rate of 3.49 %. With time, results improved, and we got 7.73K clicks, conversions 346.00, and a conversion rate of 4.48 %. Finally, we achieved a $9.07 cost per purchase by using new techniques.