Case Study

Our case studies are powerful tools demonstrating how we help our customers bring initial traffic and take it to the next level in a few months. We use the latest algorithms to bring noticeable outcomes that benefit our clients and make their businessess stand out online

Kubermatic Website Home Page

Project Description

Dogs Dogs Dogs is an online platform that offers an extensive range of dog products at the most cost-effective prices. The website has something for every type of dog, from Waterproof Dog beds to collars and leads! All of our products are tested by our team of dogs before we unleash them on our customer's pets.

When the client came to Deftsoft, he wanted to promote products on Google Adwords and run a shopping campaign to boost sales.

Objectives and
Client Expectations

The client sought advice on new and innovative approaches to enhance productivity, reduce waste and increase ROI. At Deftsoft, our PPC team helped the client increase performance of ad words resulting in a higher quality lead while increasing lead volume. The client's requirement was to set up effective retargeting methods for brand recognition and lead generation.


Challenges Client Wanted to Overcome

  • Clients wanted to promote their product on Google Adwords through Shopping Ads with the help of Manual Feed.
  • It was a challenge to upload numbers of products in Manual Feed in the Google Merchant Center.
  • In the beginning, it was a challenge to reduce CPC through a new Performance Campaign to boost Sales.
  • The client was finding it difficult to set up an effective bidding strategy to boost sales or conversions.
  • It was a challenge to increase conversion leads and reduce costs.
  • Reduce the bounce rate and increase the overall user experience

Solutions We Provided to the Client

  • After analyzing the website, we created a plan of action to get the maximum number of sales. For this, we set up a shopping campaign.
  • Conducted detailed keyword research and created high-quality, relevant Ad copies.
  • After completing the setup, we continuously analyzed the performance of the campaign and then eliminated non-performing assets from the campaign.
  • Analyzed the competitors and made the best strategy to stand out in the competition and boost business growth.
  • Created shopping campaign, display campaign, and manual feed (merchant center).
  • Set up conversion tracking code, remarketing code, and remarketing campaign.
  • Created an effective bidding strategy to boost sales or conversions. We aimed to target the audience according to the niche or products.


Standard Shopping Campaign

Shopping campaigns were used to promote online and local inventory and boost website traffic.

Smart Shopping Campaign

A Smart Shopping campaign automatically attracts product data from a feed inventory and uses it to create Shopping ads specifically designed for your customers.

Search Campaign

In the smart campaign, we highlighted key selling points of the business to attract customers. We set up single and multiple campaigns for the business to showcase different products or services, each with its keywords.

Our Work Displayed Through Numbers

Have a look at the results we achieved for the client


Most of the keywords received better Google search results, and we achieved 200 sales. Initially, we got 11.9 K clicks with 415 conversions and a conversion rate of 3.49 %. With time, results improved, and we got 7.73K clicks, conversions 346.00, and a conversion rate of 4.48 %. Finally, we achieved a $9.07 cost per purchase by using new techniques.

Overall Stats Of The Campaign

  • Total number of clicks: 7.22K
  • Total conversions/sale: 200
  • Cost per conversion: 11.77
  • Conversion rate: 2.77%

I highly recommend hiring Ruban and his team for SEO work. My experience was excellent. Ruban communicated throughout the process, always updating me what had been done and next steps. I feel very confident in their abilities. AND, I know that they provide so many services beyond SEO that all work together to gain traffic/awareness/sales. Ruban was great. I look forward to out next project together.

Wendi Gilbert

Working with Renu and team was a positive experience from start to finish. Always responsive, they implemented expert interventions for our Google Ads campaigns, and we are now seeing improved results. So I will definitely be engaging them again when the need arises, and happy to recommend their services.

Devin Iyer

I was very happy with the work completed by the experienced team at Deftsoft. We were able to recover a lot of organic hits on Google thanks to the good work the team did for me, and I would love to partner with them in the future as well.

Greg Hernon

Great company to work with! I needed help from the SEO team to improve the rankings of my website. The best thing about them was that they completed work right on time. I would appreciate them for their hard work and dedication

RoseAnne Ruccello

Deftsoft has done a remarkable job in improving organic traffic for my website. The quality of work which they have performed over the past 1 year has helped my business in terms of increased website visibility and conversions. A great team to work with!

Dylan D

It was a great experience working with the PPC and SEO team at Deftsoft. The team is highly professional and provides results on time. Their flexible working schedule and round the clock help is what sets them apart

Charles Rey

I have worked with Deftsoft for running SEO and social media campaigns. I have communicated my needs, and the team successfully completed the tasks right on time. They communicated every progress on the project through weekly and monthly campaigns. Would recommend the team for their transparent and well-organized work!

Monika Gostic

I had a great time working with Deftsoft. Always on time, delivered what I asked for within the stipulated budget. We worked together to resolve issues on the website and also improved the SEO rankings. Would like to hire them again!

Derren Ohanian

The best thing I liked about Deftsoft was their communication and great service. Every time I needed their help, they were around the clock, ready to help us and respond to our queries. Would love to work with them in the future as well.

Matt Moe

Great People, hard workers, fair price. Deftsoft has done a fantastic job working on our paid digital marketing and SEO campaigns. We've been using Deftsoft for nearly 2 years now with over 30,000 hours worked here on Upwork. We would not have kept them around for that many hours if they were not driving results. They are hard workers, fantastic at communicating, great at creating marketing plans and even better at executing them. Our site ranges between 250,000 - 1,000,000 monthly users. Deftsoft created a number of Google and Facebook audiences and campaigns to improve traffic and sales. Among other things, they reached out to bloggers for guest post that in turn increased our SEO rankings yielding higher visible results on Google, Yahoo, and other search engines. They built up our Adwords, Facebook, Bing, Youtube, and Adroll campaigns dramatically. We're very happy to be working with them still. I expect to see them continue to grow as a company. I highly recommend the team at Deftsoft for anyone wanting to increase their visibility or sales online.

David Foster

A good and very well organised job. In my case, I was completely new to this and did not understand all of the options that were proposed to me (my mistake), but the result is still very positive. With 2 years of experience and my actual knowledge of SEO, I would set the relationship a different way but when I started I just "gave the keys" and it ran very well. I think he has enough knowledge to adapt to beginners (like me at that moment) and people that already know what they want. I definitely recommend this freelancer!

Benoit Querne