Case Study

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Project Description

Urgent & Primary Care takes care of your needs under the direction of Dr. Bhoiwala, who offers medical treatment to patients, including urgent care, primary care, and rheumatology. Their trained doctors provide medical care for a wide range of problems. When the client came to us, he wanted to improve the website user experience to generate more leads and set up a Facebook advertising campaign.

Client Objectives
and Objectives

It was the first time the client ventured into the Facebook advertising field. Earlier, the client was working on traditional marketing methods that yielded unsatisfactory results. The main goal was to set up an advertising campaign to generate maximum leads and increase the website user experience. After conducting a thorough website analysis, we suggested setting up a Facebook lead-generating campaign to achieve the set goals.


Key Challenges Faced by Client

  • No prior experience with Facebook advertising.
  • It was a challenge for the client to increase website traffic and leads.
  • The existing application process was not user-friendly.
  • Many potential applicants would leave the process mid-way as it wasn’t’ user-friendly.
  • There was a need to create a new and relevant landing page that would attract the potential audience.
  • There were few leads per month, and the cost per lead was also high.

Overall Strategy We Used to Overcome the Above Challenges

  • Initially, we created a lead form for the client’s website and a traffic campaign to receive maximum traffic for the website.
  • Implemented Facebook Ads Funnel- TOFU, MOFU, BOFU.
  • Conducted extensive audience testing and created custom audiences for website events like page view, view content, and customer list.
  • Created lookalike audiences for all the events i.e., 1%, 2%-4%, 5%-7%, etc.
  • In the end, we launched the Facebook remarketing campaign for the client.
  • Conducted audience research to generate relevant traffic.
  • We added necessary conversion pixel codes to the website and created two campaigns: lead generation and retargeting.
  • In advertising, the focus was on generating more leads.

Technology Platform
Worked On

Video Campaign

Created compelling video campaigns with a range of video ad formats to engage customers in different ways.

Traffic Campaign

The traffic campaign helped drive traffic to the website and landing page.

Engagement Campaign

An engagement campaign was set up to put the company's name and products in front of the target audience. The campaign increased awareness, conversations, and engagement metrics.

Target the Right Audience

Created a campaign to target the right audience with a lookalike audience, custom audience, and detailed targeting.

Retargeting Campaign

Through retargeting ads, we quickly grabbed the attention of the target audience.

Our Work Displayed Through Numbers

Have a look at the results we achieved for the client

Overall Stats of the Campaign

  • Total number of clicks: 9600
  • Total conversions/leads: 48
  • Cost per conversion: $13.87

I highly recommend hiring Ruban and his team for SEO work. My experience was excellent. Ruban communicated throughout the process, always updating me what had been done and next steps. I feel very confident in their abilities. AND, I know that they provide so many services beyond SEO that all work together to gain traffic/awareness/sales. Ruban was great. I look forward to out next project together.

Wendi Gilbert

Working with Renu and team was a positive experience from start to finish. Always responsive, they implemented expert interventions for our Google Ads campaigns, and we are now seeing improved results. So I will definitely be engaging them again when the need arises, and happy to recommend their services.

Devin Iyer

I was very happy with the work completed by the experienced team at Deftsoft. We were able to recover a lot of organic hits on Google thanks to the good work the team did for me, and I would love to partner with them in the future as well.

Greg Hernon

Great company to work with! I needed help from the SEO team to improve the rankings of my website. The best thing about them was that they completed work right on time. I would appreciate them for their hard work and dedication

RoseAnne Ruccello

Deftsoft has done a remarkable job in improving organic traffic for my website. The quality of work which they have performed over the past 1 year has helped my business in terms of increased website visibility and conversions. A great team to work with!

Dylan D

It was a great experience working with the PPC and SEO team at Deftsoft. The team is highly professional and provides results on time. Their flexible working schedule and round the clock help is what sets them apart

Charles Rey

I have worked with Deftsoft for running SEO and social media campaigns. I have communicated my needs, and the team successfully completed the tasks right on time. They communicated every progress on the project through weekly and monthly campaigns. Would recommend the team for their transparent and well-organized work!

Monika Gostic

I had a great time working with Deftsoft. Always on time, delivered what I asked for within the stipulated budget. We worked together to resolve issues on the website and also improved the SEO rankings. Would like to hire them again!

Derren Ohanian

The best thing I liked about Deftsoft was their communication and great service. Every time I needed their help, they were around the clock, ready to help us and respond to our queries. Would love to work with them in the future as well.

Matt Moe

Great People, hard workers, fair price. Deftsoft has done a fantastic job working on our paid digital marketing and SEO campaigns. We've been using Deftsoft for nearly 2 years now with over 30,000 hours worked here on Upwork. We would not have kept them around for that many hours if they were not driving results. They are hard workers, fantastic at communicating, great at creating marketing plans and even better at executing them. Our site ranges between 250,000 - 1,000,000 monthly users. Deftsoft created a number of Google and Facebook audiences and campaigns to improve traffic and sales. Among other things, they reached out to bloggers for guest post that in turn increased our SEO rankings yielding higher visible results on Google, Yahoo, and other search engines. They built up our Adwords, Facebook, Bing, Youtube, and Adroll campaigns dramatically. We're very happy to be working with them still. I expect to see them continue to grow as a company. I highly recommend the team at Deftsoft for anyone wanting to increase their visibility or sales online.

David Foster

A good and very well organised job. In my case, I was completely new to this and did not understand all of the options that were proposed to me (my mistake), but the result is still very positive. With 2 years of experience and my actual knowledge of SEO, I would set the relationship a different way but when I started I just "gave the keys" and it ran very well. I think he has enough knowledge to adapt to beginners (like me at that moment) and people that already know what they want. I definitely recommend this freelancer!

Benoit Querne